1. EUROPEAN SOCIAL FUND INFORMATION STRATEGY
Ministero del Lavoro e delle Politiche Sociali Ufficio Centrale Orientamento e Formazione Professionale dei Lavoratori
EUROPEAN SOCIAL FUND
INFORMATION STRATEGY
Italy
September 2003

2. Communication action plan
Communication strategy
Contents of measures
Target groups
Criteria of evaluation

3. European Social Fund Communication Strategy
Citizens
Media
Plurality of actors
Plurality of targets
Min. Labour
Other P.A. offices
Operators
Final bene- ficiaries
DIFFERENTIATION
sources - channels - means
European
Commission
Social Partners

4. European Social Fund Communication Strategy
Purposes
to provide information about Esf 2000/2006 Programme
to provide information about the role played by public authorities, social partners, non- governamental organisations
to provide information about projects, best practices, monitoring and evaluation
to promote innovation, dissemination and mainstreaming of projects, initiatives and behaviours according with Esf 2000/2006 Programme

5. Management, editing and distribution of information on the ESF at a national and local level
Internet site
Call center
Help desk
Conferences
Publications
Newsletter L’informazione
Radio-television advertising
Press review
Televideo pages

6. Management, editing and distribution of information on the ESF. WWW
Management, editing and distribution of information on the ESF THE NEW PAGES ON THE ESF

7. Management, editing and distribution of information on the ESF. WWW
Management, editing and distribution of information on the ESF THE NEW PAGES ON THE ESF
Main areas
ESF
News
Equal
Vocational Training
Reserved areas
for Esf Committees
Community
Programmes
Vocational Guidance
Announcements
and calls for tender

8. Management, editing and distribution of information on the ESF
Management, editing and distribution of information on the ESF SCIFT AID PROJECT Reserved area for the Esf Monitoring Committees and Social Partners
keywords
help on line
documents
INFORMATION
workshop for social partners
TRAINING
EXCHANGE
papers for the Monitoring Committees

9. Management, editing and distribution of information on the ESF
FREEPHONE
Main targets
CITIZENS
OPERATORS
Young unemployed
Long-term unemployed
Women
Disadvantaged groups
Local administrations
Training providers
Companies and consultants
Employment services

10. Management, editing and distribution of information on the ESF
HELP DESK
Reception and guidance information counter
PURPOSE
To provide first-level information to visitors
To distribute leaflets and other informative material produced by MLPS

11. Management, editing and distribution of information on the ESF
NEWSLETTER “L’INFORMAZIONE”
In-house information tool
PURPOSE
To increase the circulation of information inside MLPS

12. Management, editing and distribution of information on the ESF
TELEVIDEO PAGES
Radio-television information tool
PURPOSE
Service information
on MLPS’s activities concerning ESF

13. Information nationwide ESF IN FAIRS
Exhibition stands
PURPOSE
To provide comprehensive information about all the opportunities offered by the ESF within the framework of the most significant trade fairs

14. Information nationwide CIRCUML@VORANDO
PURPOSE
To provide citizens with direct and easy access to information on the labour market and ESF activities by means of a nationwide travelling service.
The service is implemented with the actors of social inclusion policies.

15. Information nationwide CIRCUML@VORANDO LIVE
Rome, 25th June 2003
End project Concert
PURPOSE
To promote a friendly and communicative immage of ESF activities

16. Conferences National Conference
European, national and regional strategies for employment policies, social inclusion and human-resource interventions. Analysis, Interaction, Development
Labour market, conciliation, governance: the development of women’s employment

17. Advertising campaigns
Advertising campaigns on the ESF
Making citizens aware of European and national employment strategies
General information on ESF 2000/2006 Programme
Providing citizens, regions and social partners with information about activities that can be implemented with the ESF
Highlighting the value of vocational training
Link with national funded advertising campaigns implemented via the National Broadcasting Radio and Television

18. Evaluation of activities
Focus of the evaluation
Coherence of
demand & supply
User flows
trend
Citizens satisfaction
Methodology
Interview
Questionnaire

19. Evaluation of activities
Results
INDICATOR
ACTIVITY
COHERENCE OF
DEMAND/SUPPLY
CITIZENS SATISFACTION
Good
FREEPHONE NUMBER
Excellent
ESF IN FAIRS
Fairly good
TELEVIDEO
Sufficient
RADIO –TELEVISION BROADCASTING
PUBLICATIONS (FOP)
Fairly bad