1. Public Awareness Best Practices Executive Roundtable Presentation PG&E
JUNE 9, 2013
Public Awareness
Best Practices Executive Roundtable Presentation
PG&E
Derek Cedars
Performance Management & Continuous Improvement ;

2. PG&E’S Gas Pipeline System
Combined gas & electric customers = 6.1 million
Gas customers = 4.2 million
Residents/Businesses near transmission = ~1.2 million
Miles of gas distribution pipe = 42,428 miles
Miles of gas transmission pipe = 5,755 miles
Miles of gas gathering pipe = 4.5 miles

3. Program Measurement Framework
OUTREACH
COMPREHENSION
ENGAGEMENT
BEHAVIORS/BOTTOM-LINE RESULTS
PROGRAM MANAGEMENT & PROCESSES

4. Public Awareness:
Contributing to a reduction in third-party dig ins

5. Reduction in Third-Party Dig Ins

6. Challenge: Third-Party Dig Ins
Over 60% of PG&E’s third-party dig ins occur without a One Call ticket, compared to a CGA average of 26%.
Homeowners and state agencies are exempt from state One Call law
Agricultural excavation activities occur in close proximity to transmission pipelines; some farmers/ranchers retain surface rights for activities on top of pipelines
PG&E’s damage claims process is the only financial penalty for excavation damage
Execution of large-scale media campaign requires input, resources and coordination across multiple internal departments

7. Strategies for Reducing Dig Ins
Strengthened claims process notification/communication to those who damage PG&E lines
One-on-one meetings with “repeat offenders”
Accelerated process for claims processing
Added reduction in dig ins to corporate goals to foster company-wide focus
Expanded reach of 811 media campaign to increase awareness of 811 and intent to call before digging
Increased awareness of the dangers of digging near pipelines particularly with exempt audiences (homeowners)

8. Reduced Dig Ins without a One Call; Reduced Dig Ins from Agricultural Excavation
Reduced number of dig ins without a One Call ticket
Reduced dig ins from agricultural excavation activities by almost half

9. Reduced Dig Ins from Homeowners & Farmers (2011 – 2012)

10. New Damage Prevention Initiatives for 2013
Expanding excavator training materials
Golden Shovel Designation
Face-to-face collaborative meeting with municipalities and counties
Expanding 811 awareness media campaign and building communication partnerships with organizations in our communities
Identifying leading as well as lagging damage prevention metrics for 2014 corporate goals
Liaison with repeat offenders

11. 811 Awareness Campaign
811 Radio Spot
(April, 2013)

12. Public Awareness:
Improving emergency responder readiness and coordination with PG&E

13. Trained an average 22 emergency responders a day
2012 Accomplishments
Trained an average 22 emergency responders a day
Hosted 411 ER Training Workshops
Delivered training to 666 CERT and NERT members/volunteers.
Mailed 1,825 emergency response reference packets to agencies in 40 counties.
Registered 882 ER online portal users.
Hosted 411 First Responder Training Workshops. Reached 8,320 emergency responders.

14. Challenge: Emergency Responder Readiness
More than 1,800 first response agencies in 40 counties; Mix of paid and volunteer fire agencies
Information about responding to a pipeline emergency is typically not including in an agency’s required training for fire service, law enforcement or dispatchers
Differing levels of awareness regarding PG&E pipelines in their community
San Bruno incident highlighted the need for improved agency response readiness and coordination and communication with PG&E

15. Strategies for Improving Agency Readiness to Respond
Expanded face-to-face training workshops in conjunction with agency training managers
Created training materials specifically for CERT and NERT members
Promoted 24/7 access to detailed maps, emergency plans and emergency response reference materials using a secure online portal
Continued mailing emergency response reference materials to all emergency response agencies with jurisdiction near PG&E pipelines

16. New Initiative for 2013
Expand reach of training by offering web-based training module(s)

17. QUESTIONS