1. Chapter 11

2. The Contingency Approach
Environment)
Stakeholder
(Employee)
Follower
(Customer in
service transaction)
Leader

3. A Search for emerging patterns key forces driving change
The Visioning Process
A Search for emerging patterns
of change
An examination of the remote, task and
functional environments
Exploring the body of knowledge
Exploring change:
•Environmental scanning •Visioning process
• Intelligence systems •Trend analysis
•Causal models •Prediction
•Foreseeing •Brainstorming
•Synthesizing
Identification of
key forces driving change
Understand forces:
•Describe forces
•Estimate timing and evolution
•Determine range of intensity
•Estimate probabilities of occurrence
•Estimate strength
Impact analysis
Impact on stakeholders:
•Impact assessment
•Opportunity analysis
•Problem identification
•Risk analysis
•Matrix assessment
•Scenarios
Strategy Choice
The choice of competitive methods
The strategy formulation process:
•Creative response
•Internal assessment
•Objective setting
•Action plans
•Performance evaluation $

4. Managing the Change Process
Recognition and acceptance of
the need for change
Agreement on the
forces driving change
Establish a Vision
Identify key competitive methods
necessary to realize the Vision
Identifying change agents and
boundary spanners
Assemble leadership team
to manage the change process
Sharing the Vision
Obtaining commitment
through communication
Dismantle present structure
Recognize and remove obstacles
to change
Build new structures
Allocate resources
to new Vision
Reward success
Institutionalize
change process