2. Conference floor Mobile internet In-store Watch the video on
Advertiser
De Bijenkorf
Goals
Results
Campaign
IBC Shopping
Drive store traffic from IBC conference to de Bijenkorf
Creative
Flyers with ShotCode
Conference floor
Mobile internet
In-store
Watch the video on
Concept
Design
Execution
Media
Digilogue / MADS
MADS
Digilogue

3. Generate store traffic Build database of customer data CTR: 1,33%
Advertiser
H&M
Goals
Results
Campaign
Autumn 2008 collection
Generate store traffic
Build database of customer data
CTR: 1,33%
Impressions: 350,000
Creative
Concept
Design
Execution
Media
Mobiento (Sweden)

4. Awareness of the new spring 2008 collection
Advertiser
H&M
Goals
Results
Campaign
Spring 2008 collection
Awareness of the new spring 2008 collection
20% discount after filling in quiz questions
Creative
Concept
Design
Execution
Media
Mobiento
Adiento

5. Advertiser
H&M
Goals
Results
Campaign
Roberto Cavalli / SE
Store locator
Sign up for promotional alerts
Display of new collection
Creative
Concept
Design
Execution
Media
Mobiento