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Www.lilly.com/careers.

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Presentation on theme: "Www.lilly.com/careers."— Presentation transcript:

1

2 Indiana University POOPs Program
Marketing Careers in the Pharmaceutical Industry Indiana University POOPs Program

3 About the Speaker 3 years with independent healthcare market research firm Graduate, Kelley School of Business MBA Program Joined Eli Lilly and Company in 1998 Have had three assignments within Lilly Strategy role Cross functional e-Business 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

4 Lilly Worldwide Headquarters in Indianapolis
More than 30,000 employees Market our medicines in 179 countries 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

5 Pharmaceuticals and Marketing
Consumer Goods Easy to explain to friends and family Familiarity with products Mainstream media Availability of data Pharmaceutical Saving/improving lives Patented technology Sophisticated customers Pharmaceutical Marketing Impact Patient testimonials - keep connected to the customer More challenging Multiple customers - payers, providers, and consumers Limited patent Lack of data Highly regulated industry Innovative New channels (e.g., e-commerce) New markets 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

6 Candidate Criteria Leadership Experience Communication Skills
Analytical Skills  No pharmaceutical experience necessary 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

7 Developing People On-the-Job Self-Study Classroom Mentors
Slide 3: Developing People On-the-Job Cross-functional teams and assignments Opportunities for global impact Self-Study Personal development plans Classroom 10 days of required training per year Marketing Institute dedicated to training curriculum Mentors Matched with alumni mentor (network of 1300) as a resource for career planning and personal development Leadership Behaviors Technical Expertise 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

8 Typical Assignments Market Analysis and promotional campaign development Competitive analysis for future product launch 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

9 A Day-in-the-Life Build internal contacts and teams
Customer interaction/interface Self-development Creating deliverable 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

10 www.lilly.com/careers Visit our Web Site 12/28/2018 POOPs Presentation
Company Confidential Copyright © 2000 Eli Lilly and Company

11 BPO: February 16, 2001 Slide 7: Closing backdrop
Encourage visiting the web site: for more information Q&A - allow time BPO: February 16, 2001 12/28/2018 POOPs Presentation Company Confidential Copyright © 2000 Eli Lilly and Company

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