2. 20th Anniversary

3. What is different? Celebration of 20 years
New categories – digital area
Online entries
Awards evening on the Saturday – a celebration
Linked to the PRISA Conference and ICCO board meeting
Young judges (+ 60 others)

4. The new categories
Best use of communication in a township revitalisation or education campaign
Social Media as the primary method of Communication (best use of social media to lead a programme
Social Media as the primary method of Communication (best use of social media to lead a programme with no social media spend)
Social Media to launch a new
product

5. Expectations Greatest number of entries
Greatest number of people attending
Heightened awareness – BDFM on board
High calibre
Great support
Collaboration
Fun, different, focused, expressive, innovative

6. About judging Marilyn Watson is overall Chief Judge
We have a cluster chief judge in each cluster
Then 5 judges for each cluster – all specialists in the clusters they are judging.
10 Clusters including individual, student, SML agency, African campaign, Campaign of the Year
From Corporate (PR practitioners, clients who use PR practitioners)
From Consultancies
From Government and NGO
Young Judge
Credible, experts, respected

7. International benchmark
I have judged many industry awards, notably the IPRA Golden World Awards, PRCA MENA awards, ICCO Awards, the Global Alliance COMM PRIX Awards - the only global awards that honour outstanding performance in public relations and communication management as well as the PRISM Awards and Ad Review Awards.

8. The outcomes South Africa is right up there Creative
Research is always the downfall
Measurement is slowly becoming a global standard
We can compete

9. What’s in it for the winner
Measurement against your peers
Good for clients / employers / stakeholders
Recognition
Reputation
Profile building
And what you make of it: signatures, website, social media, your peers, PRISA, clients, stakeholders, profiles.

10. Where to from here
Call for entries is on the websites:
Closing date 17th March
Judging
Function 6th May
#prism2017