1. Viewing Trends Overview
April 2016
Viewing Trends Overview

2. Total Viewing April 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 17 minutes each day in April 2016.
89% (2hrs 56min) of this viewing was live with the other 11% (21 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
April 2016
Housekeepers with Children watched 3 hours 7 mins of TV every day in April 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
April 2016 V’s April 2015
Live
Time-Shift
PVR Ownership
Jan %
Jan %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and has increased for yr olds.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
April 2016
TAM Ireland subscribing channels reached 91% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 85% of yr olds each week in April
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Average Monthly Commercial Impacts
April 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers April 2016
Based on 30” sec 000s, Individuals 4+ 1
PROCTER & GAMBLE IRELAND 2
BSKYB LTD 3
UNILEVER 4
DIAGEO 5
PERMANENT TSB 6
LOREAL 7
RECKITT BENCKISER 8
NESTLE 9
TESCO IRELAND 10
VIRGIN MEDIA
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National