1. Viewing Trends Overview
March 2017
Viewing Trends Overview

2. Total Viewing March 2017
Irish adults aged 15+ watched TV for an average of 3 hours and 17 minutes each day in March 2017
89% (2hrs 57mins) of this viewing was live with the other 11% (21 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
March 2017
Housekeepers with Children watched 3 hours 6 min of TV every day in March 2017
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
March 2017 V’s March 2016
Live
Time-Shift
PVR Ownership
Jul %
Jan %
PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and 15-24yrs
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
March 2017
TAM Ireland commercial channels reached 91% of housekeepers, 87% of housekeepers with kids, 83% of ABC1 adults and 83% of yr olds each week in March
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts March 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers March 2017
Based on 30” sec 000s, Individuals 4+ 1
Procter & Gamble Ireland 2
Reckitt Benckiser 3
Loreal 4
Bskyb Ltd 5
Eir 6
Unilever 7
Johnson & Johnson 8
Vodafone 9
Virgin Media 10
Diageo
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National