1. Corporate Responsibility and Society MNGT 5990
Fall Shanghai, PRC
Robert Serben, Ph.D.
Week 5 -

2. MNGT 5990. Corporate Responsibility and Society
This week
What gets measured - matters
MNGT Corporate Responsibility and Society

3. Measurement is everywhere
MNGT Corporate Responsibility and Society

4. MNGT 5990. Corporate Responsibility and Society
A question
CSR ?
MNGT Corporate Responsibility and Society

5. MNGT 5990. Corporate Responsibility and Society
Measurement
a unit or standard of measurement
a system of measurement
the act or process of ascertaining the extent, dimensions, or quantity of something; measurement
Knowing
MNGT Corporate Responsibility and Society

6. MNGT 5990. Corporate Responsibility and Society
One way to measure
“Sustainable and responsible investing (SRI) is an investment discipline that considers environmental, social and corporate governance criteria (ESG) to generate long-term competitive financial returns and positive societal impact. Today, more than one out of every nine dollars under professional management in the United States—$3.74 trillion or more—is invested according to SRI strategies.” from the US (SIF site:
US(SIF (The Forum for Sustainable and Responsible Investment. Web location:
MNGT Corporate Responsibility and Society

7. Outcomes – people want to see what they’re getting
Outcome-oriented philanthropy
“…donors seek to achieve clearly defined goals; where they and their grantees pursue evidence-based strategies for achieving those goals; and where both parties monitor progress toward outcomes and assess their success in achieving them in order to make appropriate course corrections”
Brest, P. (2012). A decade of outcome-oriented philanthropy. Stanford Social Innovation, 3, Retrieved from
MNGT Corporate Responsibility and Society

8. MNGT 5990. Corporate Responsibility and Society
CSR threshold
“When” to develop a CSR policy
It depends….
MNGT Corporate Responsibility and Society

9. Analyzing and rating a CSR program
MNGT Corporate Responsibility and Society

10. MNGT 5990. Corporate Responsibility and Society
S.C. Johnson
MNGT Corporate Responsibility and Society

11. MNGT 5990. Corporate Responsibility and Society
S.C. Johnson
MNGT Corporate Responsibility and Society

12. MNGT 5990. Corporate Responsibility and Society
Timberland
MNGT Corporate Responsibility and Society

13. MNGT 5990. Corporate Responsibility and Society
Timberland
MNGT Corporate Responsibility and Society

14. MNGT 5990. Corporate Responsibility and Society
Timberland
MNGT Corporate Responsibility and Society

15. MNGT 5990. Corporate Responsibility and Society
Apple
MNGT Corporate Responsibility and Society

16. MNGT 5990. Corporate Responsibility and Society
Apple
MNGT Corporate Responsibility and Society

17. MNGT 5990. Corporate Responsibility and Society
Apple
MNGT Corporate Responsibility and Society

18. MNGT 5990. Corporate Responsibility and Society
Apple
MNGT Corporate Responsibility and Society

19. Fortune China 2013 CSR Report
MNGT Corporate Responsibility and Society

20. MNGT 5990. Corporate Responsibility and Society
InnoCSR
MNGT Corporate Responsibility and Society

21. MNGT 5990. Corporate Responsibility and Society
Calculating
MNGT Corporate Responsibility and Society

22. MNGT 5990. Corporate Responsibility and Society
Next week
MNGT Corporate Responsibility and Society