1. Veuve Clicquot Push Program Event@ Old Oaks Liquor (SWS #3425) in Thousand Oaks, CA
14 cases Veuve Clicquot Vintage Brut 2004
1 case Vintage Rose 2004
1 case La Grand Dame 1998
*All new points of distribution purchased in September. Vintage Brut 2004 will have prominent stack & aggressive pricing in front retail area thru NYE, with re-orders to ensue depending on need. Acct is positioning the more specialized
and profitable-by-what-they-can- reasonably-charge Vintage Brut 2004 as their staff’s “upsell handsell” for the Champagne season, to draw on the popular appeal of Yellow Label with a more esoteric impression on their customer. The plan is to secure retail space throughout the year for this and other vintage or specialized MH marques, like the recently-purchased Dom Perignon David Lynch.
Christopher Dixon 1