3. Domestic Marketing 2017

4. Business Objectives
Drive Awareness and Understanding of Ireland’s Ancient East proposition and build sustainable brand equity. Encourage domestic holiday makers to take short breaks in the region, growing visitor numbers and revenue.

5. Domestic Campaign 2017 - Objectives
Inspire holiday makers to take (incremental) short breaks and holidays in the region
Disperse visitor traffic across the geography by encouraging exploration of signature and lesser known sites and stories.

6. Integrated Campaign Multi channel – 4 weeks TV Press VOD
Digital and Social
Radio
Paid Search

7. Campaign Spend Overview
Creative Development (TV, Radio, Digital assets)
Media Spend
PPC & Social
Content Development PR
Digital
Website site Development
Circa €1.8m

8. Campaign Timings TV Press VOD Radio Digital and social
Burst 1 – Live 27th March 2017
Press
Live – 10th April
VOD
Live – 12th April
Radio
Live – mid April
Digital and social
Always on Paid Search

9. 29/12/2018
IRELAND’S ANCIENT EAST

10. Brand Channels www.IrelandsAncientEast.com
twitter.com/ancienteastIRL
YouTube: Ireland’s Ancient East

11. Opportunities for You Use the brand – Ireland’s Ancient East
Use our content – Irelandscontentpool.com
Use Fáilte Ireland –
Use the #IrelandsAncientEast
Create your own content
Coordinate your marketing with ours
Enhance the visitor experience by telling your story
Give us feedback

12. Thank You