1. Domestic Market Centers for Fashion

2. Terms
Fashion Market – A place where goods are sold to retail store buyers at wholesale prices for re-sale (retail store buyers go to market and purchase the styles we will be wearing in the upcoming months)
Market Center – An area of a city devoted to wholesaling of fashion goods
Market Weeks – Specific weeks during the year when the retail store buyers go to the market centers to view and purchase and the new lines to be sold in their stores.

3. Major Market Weeks Fall 1 February Fall 2 Early April
Resort July/August
Holiday July/August
Spring September
Summer November/Dec.

4. Major Domestic Fashion Market Centers
New York City (most important)
Los Angeles
Miami
Dallas

5. Why New York City? American Fashion Industry is born in NYC
Immigrant laborers in early 1900’s
Originally an manufacturing city
Central location on East coast
Major port city
Major financial district
Has always been cosmopolitan and fashionable
Major stores had their starts their

6. Why New York City? Fashion publishing center Advertising center
Cultural and art center
Nation’s fashion capital

7. NYC Fashion Market Center
Major market center for fashion in US
7th Ave from 27th Street to 42nd Street is called the garment district (divided by category and price)
7th Avenue is named “Fashion Avenue.”
All major and minor designers and manufacturers have their showrooms in the garment district. (showrooms are offices in the fashion industry)
Primary (level) sources are located here as well

8. Garment District

10. Offices in the Garment District
Empire State Building – Houses most of the showrooms for men’s wear.

11. Los Angeles Market Center
Fashion District is an 8 block section of downtown LA
California leads the nation in retail apparel sales
Southern CA is the nation’s largest apparel manufacturing area
More than 4000 manufacturers
2nd to NYC

12. Los Angeles Market Center
Major market for junior sizes and Contemporary
BUM, Guess, Laundry, Guess, Rampage, surf companies, Richard Tyler, Bisou Bisou, Juicy, XOXO, Ed Hardy, BCBG
Revolves around casual sportswear
Fall market week early April

13. Dallas Market Center Third largest market center
Major menswear market center
Budget women’s wear
Specializes in bright, hand crafted specialty items and jewelry
Services the Southwestern US
Major NY designers and companies will set up temporary showrooms during market weeks

14. Miami Market Center 4th US fashion market Latino influence
Specialty is cruise wear and swim wear
Big children’s market