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Published byMicaela Baine Modified over 10 years ago
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Fashion Display Merchandising
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Visual merchandising is a form of advertising used to communicate with potential customers Visual merchandising is a form of advertising used to communicate with potential customers It is used to make a statement, create loyal buyers, brand your company identity and most of all to sell! It is used to make a statement, create loyal buyers, brand your company identity and most of all to sell!
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Visual impact is a huge component of retail merchandising. Visual impact is a huge component of retail merchandising. Customers entering a store are greatly influenced by the visual information they gather in the first split second. Customers entering a store are greatly influenced by the visual information they gather in the first split second. One simple visual element, such as color, can catch a shoppers attention and also greatly affect their mood. One simple visual element, such as color, can catch a shoppers attention and also greatly affect their mood.
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While individual creativity and artistic flair play a major role in merchandise displays, here are some important things that you should consider…
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1. Good displays tell a story or have a theme.
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2. Try portraying your products in use.
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3. Keep things simple & dont clutter your display
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4. Include props or accessories to support/compliment main item
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5. Use motion/line to direct eye or focus attention
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6. Asymmetrical placement creates interest
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7. Colour helps set mood and feeling
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8. Have a focal point/main garment that stands out. Other items only support focus item and dont take attention away from main item.
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10. Lighting should accent focal point and help create desired mood.
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11. Background should compliment products. Items should stand out from background.
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12. Brainstorm and always have a plan in mind before starting!
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13. Dont be afraid to be a little different, creative, unique!
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