1. Principles and Elements of Design Review

2. Fashion Illustration
Croquis - A fashion illustration of a body that can be duplicated to use for designing.
Fashion figures - taller and thinner than the average real person.
Proportion – the relationship of a part to
the whole. 3/5 is the “golden ratio”.
Silhouette – the shape of one’s body
or a garment.

3. Ideal Silhouette The perfect shape! The ideal body is
said to be 8 heads tall
with 7/8 of it below the
head.
Standards of beauty
change over time.

4. Body Types Figure – a term used for the shape of a woman’s body
Physique – a term used for the shape of a man’s body

5. Illusion Visually appearing different from what something really is!
One can create an illusion by
applying the principles and
elements of design.

6. Principles & Elements of Design
Balance Color
Proportion Line
Rhythm Form
Emphasis Texture

7. Design- the arrangement of details in a garment
Proportion - a principle of design that concerns the spatial (size) relationship of all parts in a design to each other and the whole
Rhythm – repetition throughout a design using line, shape, color, texture or pattern
Harmony - pleasing visual unity of a design created by a tasteful relationship among all parts within the whole.
Emphasis - principle of design that uses a concentration of interest
in a particular part or area of a design.
Balance - the principle of design that implies equilibrium or steadiness
Texture - an element of design concerned with the tactile quality of goods, or how the surface feels and looks

8. Line
Gives direction
Divides the body into areas

9. Form
3-dimensional shape

10. Color Hue is another name for color. Color Schemes:
Monochromatic – one color
can be tints and shades
Analogous – colors next to each other on the
color wheel
Complementary – colors opposite each other on
the color wheel
Split Complementary – a color and two colors on
either side of its compliment
Triad – three colors, equal distant from each
other on the color wheel
Accented neutral – a neutral with a pop of color

11. Primary Colors
Red
Blue
Yellow

12. Secondary Colors
Orange
Green
Violet

13. Intermediate Colors “Tertiary”
Blue-violet
Blue-green
Yellow-green
Yellow-orange
Red-orange
Red-violet

14. Neutrals
Black
Grey
Beige
Tan
White

15. Color continued A tint is lighter than a pure hue. Add white.
A shade is darker than a pure hue. Add black.
Light colors tend to make things look larger.
Dark colors tend to be slimming.

16. Texture The look and feel of fabrics 1. Structural
fibers, fabrication methods, finish, hang
2. Printed
overall design or emphasis elements

17. Rhythm Repetition – a repeated shape Gradation – repetition is
Regular = consistent
Irregular = random
Gradation – repetition is
altered in one area in
a consistent manner
Radiation - line or shape radiates
from a center point

18. Proportion The relationship of all parts in a design to each other
and to the whole.
The most pleasing proportion
is 3/ the Golden Ratio.
Horizontal relationship

19. Emphasis Principle of design that uses a concentration of interest
in a particular part or area of a design.
*Focal Point
The most important visual element dominates over all .

20. Wardrobe The clothes and accessories a person has
When planning a wardrobe, consider:
Lifestyle
Personality
Physical attributes
Climate
Social standards

21. Wardrobe Planning Inventory your clothing Evaluate each piece
Plan for what you need to shop for
Use a personal wardrobe consultant, if you wish
Organize your closet
Care for and protect your clothes

22. Harmony
Pleasing visual unity of a design created by a tasteful relationship among all parts within the whole.

23. Balance Implies equilibrium or steadiness
Vertical
1.Formal = symmetrical
Both sides are the same.
2.Informal = asymmetrical
Both sides are different,
but still balanced.