2. Executive Summary Problematic Situation
Cathay Pacific Catering Services (CPCS) is facing difficult challenges in its flight catering industry, due to internal and external problems.
Solution 1: Employee Motivation [Short-term]
To deal with labor shortage through employee participation and profit-sharing system.
Solution 2: High-End Ready Meal [Mid-term]
As a diversification strategy, tap into high-end ready meal industry by exploiting CPCS’s preservation technology.
Solution 3: Air-Theme Restaurant [Long-term]
To provide outstanding flight experience as well as prestigious first class gourmet food for mid-class customer groups.

3. Index Executive Summary Overview Environment Analysis Solution
3.1 Employee Motivation
3.2 High-End Ready Made Meal
3.3 Airplane Theme Restaurant
Conclusion

4. Appendix
*NPV