1. FASHION ?

2. $ $

3. Fast Fashion Chic and stylish with a reasonable price

4. Issues Facing CeeCee --- by 5Wings

5. Background Issue Prioritization Analysis & Recommendation Conclusion AGENDA

6. Part Background

7. Market overviewFast Fashion Background Short product life cycle Mimic the newest design Fast Supply chain Efficient IT system

8. Market overviewFast Fashion Background Fast Fashion SPA Model 1990 1996 20022008 Market Value ($billion)

9. CeeCee overview Background AIM Focusing on up to the minute fashion styles for women at affordable prices. Leading edge of current trend and style of its own Reliant on a good outsourced distributor Reliant on its sophisticated IT system Limited numbers of each design in order to create an air of exclusivity

10. CeeCee overview Background Great Growth Potential Some operation issues International expansion

11. Part Issues Prioritization

12. 1. Distributors strike 2. IT failure 3. Expansion into jewellery range 4. Celebrity marketing 5. Ethical issues Issues prioritization

13. Part Analysis & Recommendation

14. Issue 1 Distributors Strike Strike

15. Supply chain Distributors strike Design Marketing & Sales Distribution & Storage Production

16. Current status Distributors strike Shops Distribution Center EIT Lost profit189,228,553.7 Lost customer loyalty

17. Distributors strike How to minimize the losses? MethodsAdvantagesDisadvantages Maintain current distributor Set up own distribution team Employ other distributors Continue enjoying high efficiency Maintain long term cooperation Quick recovery Diversified risk Easy to control High utilization Large expenses Time-consuming Difficulty to cooperate High cost Risk of similar collapse Difficult to recover immediately

18. Distributors strike How to improve distribution? Help current distributor recover Outsource to other distributors Help current distributor recover Outsource to other distributors Resolve current collapse Diversify distribution channels Cooperate with more distributors Set up its own distribution team Diversify distribution channels Cooperate with more distributors Set up its own distribution team Optimize logistics structure

19. Issue 2 IT Failure

20. IT failure Current status Significant Discrepancy Website sales Cash received Receipt problem

21. IT failure 20,000 difference MethodsTotal loss Percentage recovered Additional charges Net amount recovered Which way to collect payments? CeeCees overstretched staffs 6,000,000 Outside agency 14 per customer 5% success fee 60% 2,720,000 2,700,000 6,000,000 Finance department None 45%

22. IT failure What causes this IT failure? Programing error 3 months before detection Inefficient internal control

23. Stricter error detection More frequent internal audit Timely internal control IT failure How to improve internal control?

24. IT failure Current outsourcing policy IT system CeeCees IT staff Outsourced IT company High Risk Low Cost

25. IT failure How much work to be outsourced? Core design work Some update work In-houseOutsource Clear segregation of duties

26. Issue 3 Expansion into Expansion into Jewellery Range Jewellery Range

27. Current status Invest or not Recession resistant Low threshold Synergy Expansion of jewellery range

28. Whether to expand into jewellery range Expansion of jewellery range NPV: 239,266

29. Expansion of jewellery range Whether to expand into jewellery range Jewellery Current products

30. Lack of experience Erosion effects Low turnover Reject Expansion of jewellery range Whether to expand into jewellery range Unsatisfied profit

31. Expansion of jewellery range Comparison of key statistics

32. Expansion of jewellery range Comparison of key statistics

33. Shop expansion

34. Issue 4 Celebrity CelebrityMarketing

35. Celebrity marketing Whether to use the celebrity

36. Celebrity marketing Diversify marketing methods Shop advertising Celebrity Direct media Designer On-line

37. Issue 5 Ethical Issues

38. Ethic issues Current status REPUTATION CONFIDENCE MORALE

39. What to do? Ethic issues Negotiation Audit Cooperation with labor union Supplier Management Negotiation Audit Cooperation with local labor union Supplier

40. What to do? Ethic issues Recruitment Training Sound working condition Energy saving Environment friendly material recycle Laundry test Chemical test R&D healthy fabrics Negotiation Audit Cooperation with local labor union Supplier Environmen t Employee Product

41. Part Conclusion

42. Conclusion Short term Minimize losses distributor strike IT failure Reject proposals jewellery expansion celebrity marketing Long term Improve outsourcing policies distribution IT system Expand Shop range Diversify marketing methods Enhance CSR

43. Conclusion High End Fast Delivery Fair Price

44. THANK YOU! By 5 Wings Justin Li Nancy Yuan Maggie Xu Elena Zhong Angela He