1. Chapter 2 FASHION By Mary Wolfe
Knowing About Fashion
Chapter 2
FASHION
By Mary Wolfe

2. STYLE A particular design, shape, or types of apparel item Styles come
Polo Shirt
A particular design, shape, or types of apparel item
Styles come
and go
Mini skirt
Bell bottoms
Poodle Skirt
Bermuda Shorts
Country or “Annie Hall Look”

3. FASHION The display of currently popular style of clothing
Most accepted and up-to-date
Continual process of change

4. Fad
Temporary passing fashion
Usually out of the ordinary

5. APPAREL All men’s, women’s, and children’s clothing
A garment is a specific piece.

6. SILHOUETTE The shape of clothing styles
The general direction a silhouette takes shows a fashion trend

7. High Fashion High Style
Latest and newest fashions
Jennifer Garner's vintage Valentino is one of the likely candidates for Oscar dress "interpreters."
By Laura Rauch, AP
Actress Reese Witherspoon arrives at the Academy Awards Sunday.

8. Avant-garde Most daring and wild designs
Too far out to be considered fashion
Draws attention to the wearer

9. Classic Continues to be popular even though fashion changes
Always acceptable

10. Garment Fit Fitted to the shape of the body
Draped to hang over the body
Tailored garments are sewn to fit the body
Composites are a combination lf draped and tailored

11. Haute Couture “Finest dressmaking” in French
High fashion industry, where the designer creates the original, individually designed fashion
Expensive with limited numbers
Exclusive label of the designer
May be exclusively designed for a certain person

12. Made to Order or Custom Order
Not designed for the person, but made to fit a certain person
May order from a runway or after seeing a sample or sketch

13. Copies Look like the haute courtier garments
Are produced in quantities
May be sold in high end department stores
Lower quality of construction and fabrics

14. Knock-offs Lower priced copies of the garments
Results from fashion piracy

15. Ready to Wear Mass produced the factories Standard sizes
Manufacturing companies label

16. The Stores Retail sells to customers Wholesale sells to the trade
Overruns are the garments left at the end of the season that have not sold
Irregulars and seconds may have flaws

17. Prices
High-priced designers get much attention, but account for only a tiny % of the clothing sold
1/3 of all sales go to the moderate priced market
2/3 of all sales go to the lowest priced market

18. Fashion Cycle Periodic return of specific styles or general shapes
New style created
It is introduced to the public
Adopted by fashion leaders
It is worn by many people
Discarded for a newer style
Can last several months or several years

19. Fashion silhouettes of the past
3 specific silhouettes would become popular every 100 years
The bell 1740’s and again in the 1840’s
Back fullness in the 1780’s and again in the 1880’s
Tubular in the 1820’s and again in the 1920’s

21. Social, Economic, and Political Influences
Fashion has always reflected the social conditions, current events, technology, popular entertainment, peoples values and attitudes.
Historically people dressed according to their social class

22. Economic and Political Hard Times
Clothing usually gives a more serious, conservative image
During “good times,” clothing is brighter, more adventuresome, more fun

23. Hemline Index
As hemlines rose, the stock market rose (1920’s and 1960’s)
People’s moods are affected by the way they dress
During WW II, the government restricted the amount of fabric to be used for civilian clothing, so styles became tighter, with no cuffs, and skimpy seam allowances