1. E-Brochure System Follow-up Report to the Marketing Council Committee:
Emily Bewg, MC,
Jennifer Jauma, TC,
Steve Lestarjette, DSTC,
Debra Rockefeller, DSTC,
Dan Starr, Cy-Fair

2. Issues: Discussion centered around:
1. The communication benefits of an e-Brochure system should be complemented by a systematic enrollment follow-up process for prospective students who request additional information.
2. Students should be able to download the e-Brochure they request without providing personal information.

3. Strategies: The committee recommended these steps:
1. That the Marketing Council facilitate a discussion of enrollment management processes at each college and how each college would follow-up with leads generated by the e-Brochure system.

4. Strategies:
2. That Jennifer Jauma (Tomball) contact the approved vendor to determine that:
Data gathering by the system can import easily into Colleague.
Students can opt out of follow-up by not providing personal information while still receiving a customized e-Brochure to print at home.

5. Strategies:
3. That query information from the system be entered into an enrollment management system manually until a full follow-up model can be discussed and developed.
4. That the system be tested at one college before being implemented district-wide.
5. That PIC conduct informal focus groups with high school students to determine if students prefer PDF brochures or another form of communication.