1. Customer Loyalty Program

2. Loyalty Program
Customer loyalty is a program run by a company that offers benefits to frequent customers. Those benefits may be in the form of discounts, rebates, free products, or other promotions.
An effective customer loyalty program rewards customers who buy from a business on a regular basis, encouraging the customer to return frequently.
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3. Purpose of a CLP Loyalty programs have several goals:
increase business, improve sales, strengthen the relationship between the customer and the business, and keep the customer coming back on a regular basis.
One important element of meeting these goals is ensuring the program has a benefit to the customer.
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4. Purpose of a CLP
It costs a business about 5-10x more to acquire a new customer than it does to sell to an existing one?
Not only that, but existing customers spend 67% more than new customers.
In short, customer loyalty really pays off -- and customer loyalty programs pay for themselves.
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5. CLP Models 1) Simple Point System
This is the most common loyalty program methodology. Frequent customers earn points, which translate into some type of reward.
Reward can be a discount, a free item, or special customer treatment, customers work toward a certain amount of points to redeem their reward.
Being practiced at Jotun Paints, Kansai Paints & Master Group
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6. CLP Models 2) Tier System
Finding a balance between attainable and desirable rewards is a challenge for most companies designing loyalty programs.
One way to combat this is to implement a tiered system which rewards initial loyalty and encourages more purchases.
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7. CLP Models 3) Upfront Charge
Loyalty programs are meant to break down barriers between customers and your business.
In some circumstances, a one-time (or annual) fee that lets customers bypass common purchase barriers is actually quite beneficial for both business and customer.
By identifying the factors that may cause customers to leave, you can customize a fee-based loyalty program to address those specific obstacles.
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8. CLP Models 4) Non-Monetary Programs
Truly understanding your customer means understanding their values and sense of worth, and shared valued have a huge impact on if a customer will be loyal to a brand.
In fact, CeB surveyed consumers on customer loyalty and found that customers were loyal "not to companies, but to beliefs."
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9. CLP Models 5) Partner Programs
Strategic partnerships for customer loyalty can be super effective for retaining customers and growing your company. Suitable for Air Lines, Banks
Being practiced by UBL, Standard Chartered etc discounts/offers at food points (KFC, McDonalds), entertainment (CinePAX etc)
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10. CLP Models 5) Lucky Draws
Suitable for shops, malls or festivals. Draws can be on daily/monthly or eventual basis
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11. Our Deployed Solutions
1) Jotun Paints
It is designed for painters & based on point system. Rewards are in shape of Domestic Appliances, Gadgets & Vehicles. Follows complete approval cycle with detailed log.
2) Kansai Paints
Designed for painters & it is also based on point system. Rewards are in form of discount vouchers.
3) Master Group of Companies
Designed for Customers, Dealers & Salesman. It is based on purchases having more than predefined value. Rewards are in shape of Domestic Appliances. Customers are also obliged with periodic lucky draws.
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12. Solution road map 1) Loyalty Card 2) Points Earning
Loyalty Card having unique loyalty/Customer # ( ) to be issued to new/existing customer(s) (subject to eligibility)
LC may have customer Name, contact, address, Photo
On back side, gifts/benefits can be printed as well as help line no
Cards can be categorized as Gold/Platinum
Platinum customers can also be included in periodic lucky draw
2) Points Earning
Points will be earned against each sale, customer can check earned points by calling at center, via web portal or 2 way short code service dynamics of points can be
Invoice above certain amount (price based slabs)
Invoice above certain margin of profit
Invoice having variety of products (to cater amount vs margin)
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13. Solution road map 3) Redemption
Customer can redeem points against any of offered gifts
Discount vouchers (applies to new purchase)
Branded Gift Hampers
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14. Loyalty Program Features: Benefits: Customer Registration Redemption
Invoice integration into LP
SMS about earned points
SMS alert upon redemption eligibility for any item
Redemption
Redemption upon customer request
Friends Approval Process
Intimation & Dispatching
Features:
SMS Integration
Integration
Invoice Analysis
Customized Reports
LP Support
Benefits:
Customer Satisfaction
Sales Analysis
Improved Service
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15. LP integration with Call Center
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16. LP integration with Call Center
Call Center Solution
Telemarketing
CMS
Market Intelligence
Features:
Outbound
Inbound
Redemption Queries
Telemarketing
Revenue Improvement
Post Sales Support
Surveys
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17. Loyalty Points Redemption (CLP)
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Portfolio
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Contact Us
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National Business Center,
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