1. Disney’s location
Disney shortlisted 4 locations for it’s European location in the early 80’s. 2 were in France and 2 in Spain. A site was favoured near Marseille until it was found to have deep layers of bedrock that would prevent construction. The village of Marnee-la-Vallee outside Paris was chosen instead as it was estimated to be no more than a 4 hour drive for 68 million people and no more than a two hour flight for a further 300 million.

2. Your research task
Dov Charney founded American Apparel. All of it’s production takes place in the USA. In 2002 and 2003 James Dyson relocated production of vacuum cleaners and washing machines to Malaysia from the UK. Research each of these businesses and their decisions over where to locate their operations. Prepare a short report or presentation highlighting the rationale behind their decisions.