6. The flow could be seen as a network, to develop this network as the underlying mechanism of the marketplace of ideas we can use the idea of a weaver

7. Socialnetworks play an important role, and this field is becoming of increasing interest during the last 3 years as scientist are crossing borders and discovering strong evidence of underlying rules, properties and characteristics of different types of networks in the physical world, the Internet, the economy as well as in social networks

8. Business is not the exception and explanation within network theory could be found in business practices that are been use more commonly with the advance of the globalization process

9. Malcom Gladwell´s The Tipping Point is triggering a revolution in advertising and marketing. He explores the notion that ideas, rumors, waves of crime, and many other kinds of influence can spread through a society in much the same way as a virus. What is interesting about this is that explains social phenomena but at the same time is consistent and can be modeled using the Universal Theory of Organizational Transformation that explains phase transition in the physical world.

10. But this is about ideas
Ideas move from head to head through different media and have a tipping point.

11. How to make this operational

12. Building the market of ideas
Gladwell suggests that the connectors in a society, those superconnected few, play a disproportionate role in helping influences to spread.
Argentinean physicist demostrated the powerful influence of a few long-distance links (shortcuts) to tip the balance in a network

13. A more explicit focus on the creation of wealth
The proposition that wealth is created in and by a marketplace of ideas (broad definition)
The role of digital technologies building and fixing the effective flow of ideas

14. This idea is not new to epidemiologist that know that fighting an epidemic desease they should focus in what they call the core group. What they do not know is this are connectors of hubs and by taking them out of the network they change its topology and therefore its tipping point. But what this mathematical approach shows is that working without that focus leads to nowhere. If development is about moving ideas then knowing and managing the shape of the network is crucial.