1. MESSAGES AND ACTIVITIES
THEORY OF CHANGE
MESSAGES AND ACTIVITIES
SETTINGS
CHANGES
OUTCOMES
INCREASING AWARENESS
Poor numeracy is widespread Hidden, Impacts individuals’ life-chances and productivity
Numeracy is a life-skill Related to but different from mathematics
Everyone can improve National Numeracy is here to help
Organisations come to see importance of identifying and addressing poor numeracy
Individuals come to see importance of identifying and addressing poor numeracy
Policy focus on numeracy for everyone, for life
Less superficial reporting
Environment conducive to individuals improving their skills and attitudes to numbers and data
Culture/Media
Policy
Organisations
Individuals
Improved 
life chances for individuals and productivity for the country
IMPROVING NUMERACY
ACCOUNTABILITY LINE
IDENTIFY
Financial Capability
Education & Skills System
Progression at work
Journey into employment
ASSESS
People improve their skills and attitudes
Organisations support the improvement
Organisations communicate numbers and data in ways that everyone understands
LEARN
People are confident and competent to use numbers and data to make
good decisions in their everyday life
RE-ASSESS
IMPROVING COMMUNICATION OF NUMBERS AND DATA
Numeracy Audit
Financial Services (initially) 
‘Plain Numbers’ Accreditation