1. The New Look: Fashion Conformity Prevails
Chelsea Bell
Southern Methodist University
MSA 3325
Spring 2013

2. The New Look: Fashion Conformity Prevails
Historical Background
Post WWII
Europe was devastated
Millions were homeless, food shortages, wrecked transportation systems
WWII ended European imperialism in the Middle East and Asia
Despite a victory in WWII, the United States seems to be a nation in peril as the Cold War heats up
Civil Rights takes center stage with a unanimous Supreme Court decision in Brown vs. the Board of Education
The New Look: Fashion Conformity Prevails

3. The New Look: Fashion Conformity Prevails
Influences on Fashion
The Silent Generation
The New Look: Fashion Conformity Prevails

4. The New Look: Fashion Conformity Prevails
Influences on Fashion
The Beat Generation “Beatniks”
The New Look: Fashion Conformity Prevails

5. The New Look: Fashion Conformity Prevails
Influences on Fashion
The Teddy Boys
The New Look: Fashion Conformity Prevails

6. The New Look: Fashion Conformity Prevails
Influences on Fashion
Television
The New Look: Fashion Conformity Prevails

7. The New Look: Fashion Conformity Prevails
Costume for Women
Undergarments
The New Look: Fashion Conformity Prevails

8. The New Look: Fashion Conformity Prevails
Costume for Women
The New Look: Fashion Conformity Prevails

9. The New Look: Fashion Conformity Prevails
Costume for Women
The New Look: Fashion Conformity Prevails

10. The New Look: Fashion Conformity Prevails
The French Couture
Christian Dior
The New Look: Fashion Conformity Prevails

11. The New Look: Fashion Conformity Prevails
The French Couture
Cristobal Balenciaga
The New Look: Fashion Conformity Prevails

12. The New Look: Fashion Conformity Prevails
The French Couture
Gabrielle “Coco” Chanel
The New Look: Fashion Conformity Prevails

13. The New Look: Fashion Conformity Prevails
The French Couture
Pierre Cardin
The New Look: Fashion Conformity Prevails
Josef Stalin

14. The New Look: Fashion Conformity Prevails
The French Couture
Pierre Balmain
The New Look: Fashion Conformity Prevails

15. The New Look: Fashion Conformity Prevails
The French Couture
American Retailers
The New Look: Fashion Conformity Prevails

16. The New Look: Fashion Conformity Prevails
American Designers
Pauline Trigére
The New Look: Fashion Conformity Prevails

17. The New Look: Fashion Conformity Prevails
American Designers
Norman Norell
The New Look: Fashion Conformity Prevails

18. The New Look: Fashion Conformity Prevails
American Designers
James Galanos
The New Look: Fashion Conformity Prevails

19. The New Look: Fashion Conformity Prevails
American Designers
Charles James
The New Look: Fashion Conformity Prevails

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21. The New Look: Fashion Conformity Prevails
Costume for Men
The New Look: Fashion Conformity Prevails