2. Psychological Needs - Identification Uniforms – articles of clothing that are alike and specific to everyone within a certain group Ceremonial garments – caps and gowns, wedding dresses, tuxedos Dress codes – written or unwritten rules of appropriate attire

3. Social Needs Modesty – covering of the body according to the code of decency of a particular society Status – a persons position or rank in comparison to others Examples…

4. Values – ideas, beliefs, and material items that are important to an individual Attitudes – A persons feelings and reactions to people, things, and ideas Conformity – obeying or agreeing with some given standard or authority Individuality – a form of self-expression that makes each person unique

5. Personality – the total characteristics, behavioral and emotional tendencies, that distinguish an individual Needs – something a person must have in order to survive Wants – A persons desire for something that gives them satisfaction

7. On Your Own GarmentGarment partsAccessories StyleFashionHigh fashion Mass fashionDesignAvant-garde FadClassicFord Fashion lookTaste