1. Identify Market Opportunities

2. Case Study – Mass Transit Market Study for a Rolling Stock Manufacturer
Requirement
Solution
The in-depth research and findings were delivered to the client as an analytical report on the global mass transit industry.
The detailed research reports included,
Industry Overview
Manufacturing Capabilities –(volume and value)
Competitive Landscape
Pipeline and Rumored Projects
Market Opportunities
Recommendations for regions and upcoming projects
A major manufacturer of train cars wanted to identify new opportunities in upcoming mass transit projects.
The scope of our research included:
Industry research
Summarization of global competitors
Market Potential
Project pipeline by region, including rumored projects
Potential bidders (local and global)
Methodology
Client Benefits and Feedback
We conducted thorough research of the industry through:-
Secondary research, including proprietary sources.
Primary research (15 interviews with OEMs; 10 with Government agencies; 5 each with Associations and Infrastructure companies).
Our Analysts gathered the information, analyzed the industry and market trends and developed market models and forecasts.
The manufacturing capability data helped the client realize the potential competitors.
Information from government sources helped the client focus its sales efforts.
Early-stage and rumored project information allowed the client to identify and target opportunities.

3. Case Study- Global Wind Turbine Rotor Blade Market Assessment
Requirement
Solution
A competitor in the wind equipment market wanted an assessment of the market for its KW range rotor blades .
In particular it wanted to know:
Which were the growth markets.
The strategies of their main competitors.
Features of major competitor products.
Attitudes and requirements of potential clients.
Relevant upcoming projects.
New and upcoming technology trends.
TBRC delivered a detailed report covering:
Market and technology Trends
Market volume and market share
Products and Prices
Competition (Porter’s Five Forces)
Analysis of major upcoming projects by geography
Company profiles of top companies (SWOT Analysis) including LM Windpower, Vestas, Enercom, Gemesa, Suzlon, Nordex ,Siemens
Highlights of all interviews
Comprehensive sourcing
Methodology
Client Benefits and Feedback
TBRC conducted research through:
Secondary research: Including EWEA, AWEA, Global Wind Energy Council, IRENA
Primary research:
10 supply-side interviews: Sales and Marketing, R&D and Product Development Heads at the company and its competitors.
20 interviews with distributors, associations, Government agencies, technical consultants and turnkey contractors.
Our Analysts used the information gathered from the above sources, analysed and forecast the data.
Market forecasts helped the client to identify the most attractive and dynamic geographic markets.
Information on competitor products and potential clients was reflected in the company’s marketing efforts.

4. Case Study- Full Time Engagement for Consumer Company
Requirement
Solution
The Investor Relations head of a global drinks company wanted ongoing support for producing internal and external reports and presentations.
Work included:
Presentations on the company
Research for internal and external presentations on the company’s products, customers and markets.
Analytics on consumer surveys and panel feedback.
Press and social media response tracking.
The research and findings were delivered to the client as a:
Analyst presentations
Draft press releases
Financial Benchmarking studies
Product portfolio comparisons
Consumer feedback studies
Methodology
Benefits and Feedback
A consultant was assigned to the project on an Full Time Equivalent (FTE) basis.
The consultant was chosen for their intelligence, strong communications and good knowledge of the consumer markets. An MBA finance with 3 years research experience who also had a strong understanding of company financials was selected.
At the start of the project, the consultant spent two weeks on-site with the client to fully understand the need.
The Consultant was supported by an manager to help them utilise superior research processes, analytic frameworks and to drive the client’s output.
The engagement allowed the client to improve the volume of presentations and releases for its clients. the media and investors.
Closer tracking of social media and press response fed back into the company’s investor relations practices.

5. Case Study – Medical Market Research for a Therapeutic Device Manufacturer
Requirement
Solution
A leading medical manufacturing company with an implantable pacing device approved for use in Europe wanted to understand the potential of the market in Europe.
The scope of our research included:-
Market volume and value
Competitive landscape
Pricing of the products
Products launched and pending
Barriers to entry
New announcements and events
Research findings were delivered as a report including:
Detailed findings on the big five European markets
Market Trends
Market volume and market share
Products and Prices
Consumer base
Competition (Porter’s five forces)
Company profiles of top companies (SWOT Analysis)
Highlights of all interviews
Comprehensive sourcing
Methodology
Client Benefits and Feedback
We conducted research through:
Secondary research: Pubmed, Scirus, FDA, US Patent Office, European Patent Office
Primary research:
10 Market-side interviews: Sales and Marketing, R&D and Product Development Heads.
10 KOL and Physician interviews.
Our Analysts used the information gathered from the above sources, analyzed and forecast the data.
KOL and Physician interviews showed the product met a significant unmet need
Market forecasts helped identify the most attractive and dynamic geographic markets.
Competitor interviews showed the high market expectations of manufacturers.
Pipeline analysis showed considerable threat of new entrants.

6. Disclaimer All Rights Reserved.
These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research Pvt Ltd. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. Please note that on occasions it may not be possible to find all the information as set out in proposals or report outlines. On these occasions TBRC will ensure that all reasonable efforts have been made and will highlight this in the deliverables for discussion with the client. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Note also that the findings, conclusions and recommendations that TBRC Business Research Pvt Ltd delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research Pvt Ltd can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

7. Contact Us Europe Asia Americas The Business Research Company
47 Anchorage Point,
42 Cuba Street, Canary Wharf,
London, England,
E14 8NE.
Asia
The Business Research Company,
Horizon Avenue,
/b/s/1/2
Road Number 10
Banjara Hills
Hyderabad (India)
500033
Americas
The Business Research Company
625 South Avenue, Apt B204,
Secane, Philadelphia, PA 19018,
USA