2. YANDEX ZEN based on Award Winning machine learning technology
Winner of RecSys Challenge 2015: Ensemble Learning with Categorical Features

3. BENEFITS OF YANDEX SOLUTION
Easy integration → Launcher, Browser, SDK Unique content recommendation engine Huge content base

4. WHY WE CAN? Global Web Crawler 10M Zen users 10+ years ML experience
ZEN: Discovery service done right

5. HOW IT WORKS Yandex Search Index Data MatrixNet Computer Vision
Classification
Smart crop
Yandex Search Index Data
MatrixNet
Natural Language Processing
Classification
Object extraction
Topic mining
Machine translation
Onboarding
User preferences data

6. VALUE DELIVERED
User-centric content discovery & recommendation engine Only relevant content for every single user Up to 17× better user engagement vs. traditional News & Content Feeds Stable revenue stream from carefully targeted apps in Native format Delivers up to +200% to device search revenue

7. Questions?
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