1. Fashion- Unit 1 Test Review

2. article of clothing such as coat, suit or sweater Style of 1990s started by youth culture of Pacific NW: messy, uncombed, disheveled effort to establish equal social, economic and political rights for women particular shape or style of apparel identified by distinct features that make it unique Style of 1970s featuring torn clothing worn by young people: frayed clothing and chains punk fashion feminist movement garment grunge style Match the following terms:

3. TRUE or FALSE? Haute couture is the Italian term word for high fashion

4. TRUE or FALSE? Promotion of a product tries to inform, persuade, and remind people to buy the product

5. TRUE or FALSE? To market effectively, fashion marketers try to satisfy customers needs

6. TRUE or FALSE? Buying centers and design centers are the same thing

7. What city has remained the WORLD fashion center since the 1700s?

8. What city is considered the US fashion center?

9. What southern city in US has the worlds largest wholesale merchandise

10. planning, buying, displaying, selling of fashion apparel to offer right merchandise blend to customers statistics that describe a population in terms of personal characteristics, such as age, gender, income, education. process of developing, promoting, distributing products to satisfy customers needs specific group of people that a business is trying to reach four basic marketing strategies: 4 Ps of marketing: product, price, place and promotion marketing mix marketing fashion merchandising demographics target market Match the following terms:

11. What is Miami Merchandise Mart known for?

12. What kind of merchandise does London fashion focus on?

13. What do they call a commemorative sidewalk on 7 th Ave. in NYC that celebrates fashion designers who made NYC famous

14. What do we call the whole process of developing, promoting, and distributing products to satisfy customers needs and wants?

15. What are several factors that affect Fashion merchandising? 1.Economic issues influence buying behaviors 2.Pricing 3.Competition

16. What are the four components of the Marketing Mix?

17. central district where fashion businesses sell products to retail buyers periods during each year when fashion designers present new designs or collections system of shared beliefs, values customs, behaviors attributed to members of a specific society district where the creativity of fashion design and production firms are clustered Italys ready to wear fashion design Milan culture buying center fashion weeks design center Match the following terms:

18. Name the 3 Marketing Strategies used to increase business:

19. Explain two ways the feminist movement has changed fashion from the early 1900s to the present

20. Explain some ways in which culture and people on the street influence fashion. Designers look at how people dress on the street. They are often influenced by the youth culture as in the Punk style of the 70s and Grunge style of the 90s. Also the 70-hip-hop street fashions exerted influence as of the late 1990s. These styles moved out of African- American inner cities to other cities around the world, not just the US. Designers are influenced by their own culture and other peoples. Examples: Fabrics of India, colors of Africa, Asian influence in dress styles, middle-eastern henna tattooing are all examples of cultural influences on fashion. Madonna wearing a kimono is an example of the Japanese culture influence.