1. Corporate-Level StrategyH
Industry Long Term
Attractiveness M L
Str.
Avg.
Weak
Firm’s Competitive Position

2. Breadth of Competitive Scope
Business Level Strategy
Source of Competitive Advantage
Cost
Uniqueness
Cost
Leadership
Differen-
tiation
Broad
Target
Market
Breadth of Competitive Scope
Focused Differen-
tiation
Focused Low Cost
Narrow
Target
Market 89

3. Monsanto Major Business Units

4. Monsanto Corporate Strategy

5. Portfolio by Revenue
Chemicals dominates
NutraSweet smallest

6. Portfolio by Profit Volume
Agriculture dominates
Pharmaceuticals smallest

7. Portfolio by R&D Outlay
Pharmaceuticals most spent
NutraSweet gets little

8. Portfolio by ROS
Pharmaceuticals is loser
NutraSweet most profitable

9. Portfolio by R&D Efficiency Op Income/R&D
Pharmaceuticals too risky
Agriculture is rewarding bet
Chemicals is rewarding bet

10. Corporate Strategy Recommendations

11. Monsanto: Ag-Group Focus

12. Ag-Group Business-Level Strategy