1. Welcome! ABATE of Pennsylvania Leadership and Legislative Seminar 2016
Presentation on Public Relations
With Pat Bywater and Sonja Mauk

2. All about you Key role in the organization
Friendly, welcoming and outgoing
Determined
Organized
Able to handle adversity

3. Sonja Mauk – Thunder Roads

4. Identify media outlets
Newspapers
Radio TV
Non-traditional

5. Reaching out
Build a relationship first

6. Who are these people?
Common stereotypes
Maybe not so much

7. What to include
Who
What
Where
When
Why
How

8. Can’t stress enough!
IMPACT!

9. Follow up Make sure “hand off” went OK
You know what they say about assume
Good time to ask if there are questions

10. YOU are a publisher
Facebook
Twitter
YouTube
Web
Blog

11. Where do bikers get info.?
PennDOT survey says
50% of us access social media multiple times a day
Sources of information
Motorcycle events
Web sites
Social media
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