2. KARACHI FASHION WEEK CHAPTER 3 JANUARY 27 – 30, 2011 FASHION RUNWAY SHOW FASHION RUNWAY SHOW BRAND PRESENTATIONS BRAND PRESENTATIONS FASHION BRANDS EXHIBITIONS FASHION BRANDS EXHIBITIONS

4. Karachi Fashion Week (KFW) started in year 2008, and was the first ever Fashion Week to be held in the history of Pakistan. The pioneer company to introduce the concept of fashion week in the Country was Tripl-E, with a goal to put Pakistan on the map of the fashion world.

5. Karachi Fashion Week believes in providing opportunities for established as well as emerging fashion brands to showcase their creations under one roof to international audience, and expand their commercial reach.

6. Karachi Fashion Week will showcase Pakistans leading fashion brands in different categories of: Ready-to-wear clothes, Sportswear Handbags, Shoes, Belts, Gems & Jewellery, Luggage items and other fashion accessories

7. INTERNATIONAL DESIGNERS PARTICIPATION Like many other international fashion weeks, the Karachi Fashion Week 2010 was attended by ace designers of Malaysia, they were Amir Luqman, Huzareh Wahid and Sharifa Kirana. 6 top Malaysian and 3 Bangladeshi Models had specially flown in to Karachi for this event, besides our local runway models.

8. The International Designers received standing ovations and applause by the attendees

9. KFW Chapter-3 will have: 40 Fashion Runway Shows, 40 presentations by local brand manufacturers for foreign buyers 80 display stalls

10. KARACHI FASHION WEEK CHAPTER - 3 JANUARY 27 – 31, 2010 SCHEDULE

11. DAY 2 – JANUARY 28, 2011 SHOW 9 12:30 PM – FASHION RUNWAY SHOW 01:00 PM – BRAND PRESENTATION SHOW 10 02:30 PM – FASHION RUNWAY SHOW 03:00 PM – BRAND PRESENTATION SHOW 11 03:30 PM – FASHION RUNWAY SHOW 04:00 PM – BRAND PRESENTATION SHOW 12 04:30 PM – FASHION RUNWAY SHOW 05:00 PM – BRAND PRESENTATION SHOW 13 06:00 PM – FASHION RUNWAY SHOW 06:30 PM – BRAND PRESENTATION SHOW 14 07:00 PM – FASHION RUNWAY SHOW 07:30 PM – BRAND PRESENTATION SHOW 15 08:00 PM – FASHION RUNWAY SHOW 08:30 PM – BRAND PRESENTATION SHOW 16 09:00 PM – FASHION RUNWAY SHOW 09:30 PM – BRAND PRESENTATION END OF DAY 2 AT 10:00 PM DAY 3 – JANUARY 29, 2011 SHOW 17 12:30 PM – FASHION RUNWAY SHOW 01:00 PM – BRAND PRESENTATION SHOW 18 02:30 PM – FASHION RUNWAY SHOW 03:00 PM – BRAND PRESENTATION SHOW 19 03:30 PM – FASHION RUNWAY SHOW 04:00 PM – BRAND PRESENTATION SHOW 20 04:30 PM – FASHION RUNWAY SHOW 05:00 PM – BRAND PRESENTATION SHOW 21 06:00 PM – FASHION RUNWAY SHOW 06:30 PM – BRAND PRESENTATION SHOW 22 07:00 PM – FASHION RUNWAY SHOW 07:30 PM – BRAND PRESENTATION SHOW 23 08:00 PM – FASHION RUNWAY SHOW 08:30 PM – BRAND PRESENTATION SHOW 24 09:00 PM – FASHION RUNWAY SHOW 09:30 PM – BRAND PRESENTATION END OF DAY 3 AT 10:00 PM DAY 1 – JANUARY 27, 2011 SHOW 1 SHOW 1 12:30 PM – FASHION RUNWAY SHOW 01:00 PM – BRAND PRESENTATION SHOW 2 02:30 PM – FASHION RUNWAY SHOW 03:00 PM – BRAND PRESENTATION SHOW 3 03:30 PM – FASHION RUNWAY SHOW 04:00 PM – BRAND PRESENTATION SHOW 4 04:30 PM – FASHION RUNWAY SHOW 05:00 PM – BRAND PRESENTATION SHOW 5 06:00 PM – FASHION RUNWAY SHOW 06:30 PM – BRAND PRESENTATION SHOW 6 07:00 PM – FASHION RUNWAY SHOW 07:30 PM – BRAND PRESENTATION SHOW 7 08:00 PM – FASHION RUNWAY SHOW 08:30 PM – BRAND PRESENTATION SHOW 8 09:00 PM – FASHION RUNWAY SHOW 09:30 PM – BRAND PRESENTATION END OF DAY 1 AT 10:00 PM

12. DAY 4 – JANUARY 30, 2011 SHOW 25 12:30 PM – FASHION RUNWAY SHOW 01:00 PM – BRAND PRESENTATION SHOW 26 02:30 PM – FASHION RUNWAY SHOW 03:00 PM – BRAND PRESENTATION SHOW 27 03:30 PM – FASHION RUNWAY SHOW 04:00 PM – BRAND PRESENTATION SHOW 28 04:30 PM – FASHION RUNWAY SHOW 05:00 PM – BRAND PRESENTATION SHOW 29 06:00 PM – FASHION RUNWAY SHOW 06:30 PM – BRAND PRESENTATION SHOW 30 07:00 PM – FASHION RUNWAY SHOW 07:30 PM – BRAND PRESENTATION SHOW 31 08:00 PM – FASHION RUNWAY SHOW 08:30 PM – BRAND PRESENTATION SHOW 32 09:00 PM – FASHION RUNWAY SHOW 09:30 PM – BRAND PRESENTATION END OF DAY 4 AT 10:00 PM DAY 5 – JANUARY 31, 2011 SHOW 33 12:30 PM – FASHION RUNWAY SHOW 01:00 PM – BRAND PRESENTATION SHOW 34 02:30 PM – FASHION RUNWAY SHOW 03:00 PM – BRAND PRESENTATION SHOW 35 03:30 PM – FASHION RUNWAY SHOW 04:00 PM – BRAND PRESENTATION SHOW 36 04:30 PM – FASHION RUNWAY SHOW 05:00 PM – BRAND PRESENTATION SHOW 37 06:00 PM – FASHION RUNWAY SHOW 06:30 PM – BRAND PRESENTATION SHOW 38 07:00 PM – FASHION RUNWAY SHOW 07:30 PM – BRAND PRESENTATION SHOW 39 08:00 PM – FASHION RUNWAY SHOW 08:30 PM – BRAND PRESENTATION SHOW 40 09:00 PM – FASHION RUNWAY SHOW 09:30 PM – BRAND PRESENTATION END OF DAY 5 AT 10:00 PM

13. Participation Package 1: Fashion Runway Show (20 minutes) displaying clothes and fashion accessories. These items will be displayed on the Fashion Runway by 30 female and 30 male models. This will be choreographed by Pakistans leading chorographer. Total display of 80 outfits. In addition there will be venue(s) provided to the exhibitor with full functional multimedia for detailed presentation (20 minutes) to the international buyers. The total cost for this package will be Rs: 500,000. (USD 5,850)

14. Participation Package 2: Exhibition stall, size 3 meters x 3 meters for five days. The total cost for this package will be Rs: 250,000. (USD 2,910)

15. Join this fashion event featuring the most innovative local fashion pioneers in various runway locations and events in the last week of January 2011. Visit us on www.kfw.com.pk for more detailswww.kfw.com.pk