1. Huang Lucheng (Adelita)
ZARA SWOT ANALYSIS
Huang Lucheng (Adelita)

2. Outline
Introduction
Strengths
Weaknesses
Opportunities
Threats

3. Introduction From Spain Belongs to the Inditex Group From 1975
International company
27,000 employees
2,000 stores in 60 countries

4. Strengths
Rapid supply chain
Marketing strategy

5. Rapid supply chain Supply chain Own production plant
Own logistics system

6. Marketing strategy
Fast fashion
Stockout state

7. Weaknesses
Limited online service
Product quality

8. Opportunities
Potential consumers in developing countries
Advertising

9. Threats
Competitors
High labour cost in European areas

10. Conclusion Zara has strengths and opportunities.
It also has some problems to face to.

11. References
ANON., Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL: > [Accessed 18 August 2012].

12. ANON., From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11.
FERDOWS, K., LEWIS, M., and MACHUCA, J., Rapid-Fire Fulfillment. Harvard Business Review, 82,
KENNA, A., Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug,

13. Thanks for listening!!