1. Quality. Performance. Integrity.
Serving Mix
Quality. Performance. Integrity.
Casual Dining
Increase traffic with chicken that your patrons feel good about eating
NPD CREST, October 2015

2. 1/4 of consumers are eating healthier than they were last year
Growth strategy: Meet the Upbeat Food Explorers’ need to eat less processed foods by offering menu items made with all natural & no-antibiotics-ever chicken.
CONSUMERS
INFO & INSIGHTS
HOW NEEDS ARE MET TODAY
1/4 of consumers are eating healthier than they were last year
NAE Chicken & Quinoa Protein Bowl
Free-from is perceived as a component of a healthy diet
Leveraging positive product attributes wins new patrons
Build consumer confidence by calling out ingredients on menu that make them feel good
UPBEAT FOOD EXPLORER
Eat sensibly to maintain my health
Diet consists of freshly prepared, less processed foods & beverages
Fresh, high-quality ingredients
Crave authentic ethnic options
NAE Chipotle Chicken Avocado Melt
FC Unbreaded Breast Filets
FC Breaded Breast Filets
PRODUCT SOLUTIONS
UC Breaded Tenders
FC Breaded Tenders
FC Grilled Breast Strips
UC Breaded Breast Filets
FC Unbreaded Grilled Diced Chicken
UC Boneless Wings
FC Boneless Wings
UC Breaded Nuggets

3. Source: Datassential CPP 2016/2017 Free From Consumer Report
Insights: 1/4 of Consumers are eating healthier than they were last year & free-from is perceived as a component of a healthy diet
Leveraging positive product attributes drives consumer loyalty, visitation & wins new customers
Build consumer confidence by calling out ingredients that make them feel good
Removed artificial colors/flavors from most items
Aims to go clean & eliminate all artificial additives by 2017
Removed artificial flavors/colors, added antibiotic-free chicken
Added antibiotic- free proteins
Where It’s Trending
What item would Chicken Burgers most likely replace from your typical QSR Burger order?
Sunrise Burger
Get a grass-fed patty from beef raised without added hormones or antibiotics for $1 more
Source: Datassential CPP 2016/2017 Free From Consumer Report

4. Applications: Gain new business with Tyson Red Label™ Chicken Raised with No Antibiotics Ever
Tyson Red Label™ offers a full line of filets, ingredient chicken, tenders, boneless wings & nuggets. All chicken in the Tyson Red Label™ product line is raised with No Antibiotics Ever & 100% All-Natural selections are also available.
More profit on every serving of chicken
The best-selling flavor profiles available at all prices points guaranteed to satisfy your customers tastes
Authentic made-from-scratch appearance, texture & labor to delight customers without time & labor preparation
Flattop or chargrill & conventional, convection or microwave oven cook platforms (unbreaded products), finish with the method that best suits your operation to deliver outstanding flavor & appearance

5. Product Information
SKU#
Product
Case Weight
Case Pack
38301
FC Grilled Breast Fillets w/Grill Marks (4 oz.)
10 lbs.
2/5 lbs.
38350
FC Grilled Breast Filets w/Grill Marks (3 oz.)
38351
FC Grilled Breast Filets w/Grill Marks (4 oz.)
38361
FC Golden Crispy Select Cut Breast Filets (3.5 oz.)
38305
FC Grilled Breast Strips, Large w/Grill Marks
38355
FC Select Cut Breast Strips, Large w/Grill Marks
38356
FC Grilled Select Cut Diced Breast Meat w/Grill Marks
38343
UC Homestyle Boneless Wings
38376
UC Homestyle Select Cut Boneless Wings
38323
FC Homestyle Boneless Wings
38366
FC Homestyle Select Cut Boneless Wings
38340
UC Homestyle Premium Tender Fritters
38374
UC Golden Crispy Select Cut Tender Fritters
48321
FC All Natural Crumb Coated Premium Chicken Tenders
48320
FC Homestyle Premium Tender Fritters
38363
FC Homestyle Tender Fritters
38364
FC Golden Crispy Tender Fritters
38387
UC Homestyle Tender Fritters
38373
UC Homestyle Chicken Breast Tender Fritters
38380
UC Homestyle Breast Pattie Fritters, 3.2 oz.
For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.