1. Brands
ELL 3044

2. Warm Up Questions What are some of your favorite brands?
2. What image and qualities does each one have?
3. How long have you been using those brands?
4. Do you buy luxury brands?
What separates a brand from a luxury brand?

3. Brand i. luxury brand brand leader brand name brand awareness
Loyalty
Leader
Stretching
Awareness
Image
i. luxury brand
brand leader
brand name
brand awareness
brand stretching
brand image
brand loyalty

4. The origin of branding

5. Branding is…a form of ownership that farmers would use on their cows and manufactures would use on their boxes to show possession and creation.
In 2010 Coca-Cola was valued at $70,452,000,000.
In 1886 they sold 9 bottles…
In 2010 they sold 1,600,000,000 bottles.
Products, services, religion, places, and people can be branded.
A brand is a way to promote and sell yourself (Google, Facebook, YouTube).
Branding

6. Branding…
a product, a service, a city, a person

7. VOCABULARY 1. merchandise (goods / products)
2. (a) counterfeit, a knock off, a fake
3. I was ripped off. // they ripped me off.
4. (a) logo
5. (a) slogan
6. pirated, pirate (illegally download)
7. Illicit; (a) fine
8. crackdown

8. a forgery (money, documents, art)
Noun
Verb
Person
a counterfeit
 to counterfeit
a counterfeiter 
a fake
to fake 
a knock off
a forgery (money, documents, art)
to forge 
a forger 
a scam / a con
to scam/ to con (someone) 
 a scam artist
a con artist

9. Discussion
1. Have you been ripped off? What did you buy? How much did it cost? Did you try to get your money back?
2. Have you bought a counterfeit product? Where did you buy it? Was it worth it?
3. Do you pirate music? movies? TV shows?
4. Would you buy knockoffs of your favorite brand? If so, does that hurt your brand?