1. UTZ CERTIFIED - Good Inside assurance of sustainable quality

2. Our vision & mission
We want to achieve sustainable agricultural supply chains, where:
Farmers are professionals implementing good practices;
The food industry takes responsibility by demanding and rewarding;
Consumers can trust their brands and buy products which meet their expectations
We aim to implement a worldwide program for socially and environmentally responsible commodity production and sourcing (coffee, cocoa, tea, soy, palm oil, cotton, sugar cane)
Certification enables markets to reward good practices!

3. Sustainability in the coffee chain
Farmers benefit from professional farming and meet market requirements
Governments require food safety, traceability and increasingly also sustainable production practices
Brands need continuous quality supply & assurance of good practices in origin
Consumers are better informed & expect their brands to take care
Brands / roasters assure quality coffee
UTZ CERTIFIED assures sustainable production
by professional farmers with care for their product, the people & environment involved

4. 1. Meaningful impact Code of Conduct
Business practices
Environment
Social
Traceability and record keeping
Minimized & controlled agrochemical use
Access to healthcare
Monitoring business processes
Reduced water usage and pollution
Worker health and safety
Decent housing for workers
No deforestation
Training
Prevention of soil erosion
Access to education
Food safety

5. Impact on business practices
Conventional coffee parchment San Nicolas-Sogimex Honduras
“UTZ CERTIFIED helps to get control over processes and leads to more professional farm management. Since we joined the program, for example, the member farmers provide the factory with cleaner coffee. This coffee only has to go through part of the processing line. This reduces production costs.”
(Andrew Falconer, Managing Director Kawacom, Uganda)
Decreased in the average percentage of defects from 11 to 3%. Production increased from 2.8 to 4.5 million kgs between harvest season 05/06 and 06/07 . This is a 60% increase compared to a national increase of 9% in the same period.
(Acatenango Cooperative-Fedecocagua farm records, Guatemala)
43% productivity increase over 3 harvest periods (compared to 2% national)
(Ever Reyes, Sogimex Farm Group records, Honduras)
Certified coffee parchment San Nicolas-Sogimex, Honduras

6. Impact on environment
Waste water before implementing UTZ way of working -Acatenango, Fedecocagua, Guatemala
“With the implementation of record-keeping and good agricultural practices required for UTZ certification we have been able to reduce our water use by 50% and production cost by at least 12%. This decrease was brought about by reducing spraying and through cheaper insurance premiums because of safety precautions.” - Mureithi Kieu, General Manager Sasini, Kenya
Before
Through their improvements to a wet mill as part of obtaining certification, Acatenango reduced water usage from 1 million to 18,000 liters per day. This is while they increased production by 50%. The water it uses is now also recycled and treated. (Acatenango Cooperative, Fedecocagua records, Guatemala)
Conversion of 59 tons of fresh pulp to fertilizer and treating 145,274 liters of residue water 9instead of releasing it into the river). Replanting of 500 trees on 11.2 hectares of land.
(Sogimex Farm Group records, Honduras)
Waste water after implementing UTZ way of working -Acatenango, Fedecocagua, Guatemala
After

7. Social impact
“Through UTZ CERTIFIED, the producers have developed a culture of improvement of the working conditions of all people involved in coffee production. Also, the opportunity of the certification has improved the relation between the members of the cooperatives and has improved the documentation of the activities and advances of the producers.”
Manuel Romero, Central de Cooperativas Cafetaleras de Honduras, Honduras
First aid training -Ndumberi Cooperative, Kenya
Reduction in employee accidents due to safety precautions
(Independent audit reports Brazil and Colombia)
Groups have been more active in raising awareness among their members about health and education. This has lead to access to first aid, building or improvement of sanitary facilities and better waste management.
(Independent audit report, Peru)

8. Meaningful impact From conventional to Good inside

9. Meaningful impact UTZ CERTIFIED farms are better businesses
Professionally managed farms
Care for product: focusing on higher productivity, better coffee quality and cost efficiency
Care for people: training, water, housing, healthcare
Care for environment: Good soil and water management
Proud farmers, passion for coffee
Bridging the knowledge gap:
UTZ CERTIFIED support network in origin
Match with roaster’s demand: good yields and coffee qualities in the short and long term

10. Meaningful impact Smallholder groups, continuous improvement
Inclusion of smallholder farmer groups
Many smallholder projects certified
Specific support for Internal Control Systems (ICS) by the Coffee Support Network to set
Specific implementation tools (Group Guidance Manual)
Continuous Improvement
Focus of the support in origin
New version 2009 of the UTZ Code of Conduct includes a continuous improvement scheme
Stakeholder involvement (participatory approach) in Code Development and Revisions

11. Meaningful impact UTZ CERTIFIED farms are better businesses
Professionally managed farms
Care for product: focusing on higher productivity, better coffee quality and cost efficiency
Care for people: training, water, housing, healthcare
Care for environment: Good soil and water management
Proud farmers, passion for coffee
Bridging the knowledge gap:
UTZ CERTIFIED support network in origin
Match with roaster’s demand: good yields and coffee qualities in the short and long term

12. 2. Credibility
Independent annual auditing (ISO 65): Code & Chain of Custody
based Good Agriculture Practices
Surprise audits & ‘shadow’ checks at farms & coops
Chain of Custody: physical & administrative separation
Logo use: minimum of 90% certified content
Traceability: from growers to roaster 
On-line real-time trace & tell!

13. Credibility Traceability in 4 steps
Sales announcement
UTZ CERTIFIED nr:
Enjoy & trust
Trader
‘First buyer’
Roaster ‘Final buyer’
Sales Record

14. Real-time: Trace & Tell

15. Meet the growers – share the stories

16. 4. Added value: positive cycle

17. Different programs – shared sustainability goal
Branding of the label
Consumer recognition
Cost of program
Consumer labels
Fairtrade
Organic
Rainforest Alliance
CSR Program –
Sustainable Quality Label
UTZ CERTIFIED
Industry Round Table 4C
Box Volume:
(Potential) Market share

18. THANK YOU FOR YOUR ATTENTION!
UTZ in a nutshell…
Sustainability: People, Planet & Profit
Meaningful impact in coffee origin, open to all farmers
Credible assurance & unique online real-time traceability
Efficiency: market orientation
Added value for all stakeholders
THANK YOU FOR YOUR ATTENTION!

19. Questions are welcome!