1. Wellbeing Tourism in the South Baltic Region – Guidelines for Good Practices and Promotion
Interreg South Baltic Programme
Priority axis 2 – Exploring the environmental and cultural potential of the South Baltic area for the blue and green growth
Specific objective Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations
Duration: 01/07/2018 – 30/06/2021 (36 months)

2. Wellbeing Tourism in the South Baltic Region
SB WELL
Wellbeing Tourism in the South Baltic Region
Theme: Wellbeing tourism “a specific type of tourism intended to promote and maintain a positive health of body, mind and soul, that is composed of products and services drawn upon a sustainable interaction with the surrounding environment and community.“ Objectives: To capacitate and facilitate SMEs in offering Wellbeing products and services To highlight the South Baltic coastline as an attractive destination for Wellbeing tourism Targeted results: Increased capacity to deliver Wellbeing recreation products and services Increased awareness of the South Baltic as a provider of Wellbeing recreation

3. Wellbeing Tourism in the South Baltic Region
SB WELL
Wellbeing Tourism in the South Baltic Region
A selction of planned project outputs:
A roadmap on how to develop, deliver, brand and promote Wellbeing tourism
A set of criteria for Wellbeing tourism
An interactive cross-border Wellbeing Atlas for potential visitors
Multi seasonal Wellbeing routes
Promotion events and seminars
Study tours for SMEs
An international network in Wellbeing tourism for actors
Tentative Atlas Map showing sites of Wellbeing along the coastline in southern Sweden

4. Wellbeing Tourism in the South Baltic Region
SB WELL
Wellbeing Tourism in the South Baltic Region
Lead partner: Linnaeus University, School of Business and Economics (Sweden) Project partners: EUCC Baltic Office, Lithuania Klaipeda State University of Applied Sciences, Lithuania Pomerania Development Agency, Poland Professor Brynon Synak Pomerania Research Institute, Poland Tourism Association Vogelparkregion Recknitzal, Germany Energy Agency for Southeast Sweden Ltd., Sweden County Administrative Board Kalmar, Sweden Danish Tourism Innovation, Denmark Contact: Lina Lindell, PhD, Project leader ,