1. A 3-Dimensional Look at College Recruitment
How Colleges Plan and deliver recruitment, and how high schools receive it
Mark Rasic: Director of College Counseling; Polytechnic School, Pasadena
Michael Gulotta: Associate Director; University of Southern California
Camille Bradshaw: Assistant Director; University of Southern California

2. The Strategic Perspective
- The “Why” Behind our Recruitment Strategy:
1. Helping staff understand the importance of context.
2. Helping staff understand their roles in the admission funnel.
3. Allowing staff to more clearly articulate their own professional values.
- Learning to Balance Competing Priorities

3. The Research

4. Neighborhood Clusters

5. The Report
Top Clusters
What I learned
Top Competitors

6. The High School Perspective

7. Thank you Mark Rasic Director of College Counseling
Camille Bradshaw
Assistant Director
Michael Gulotta
Associate Director