1. START YOUR OWN ENTERPRISE Session 2 – Welcome!
Tutor:

2. Handouts provided and/or online resources
COURSE ARRANGEMENTS
4.00 finish
11.15 and 2.45
Handouts provided and/or online resources
Off or silent

3. HOMEWORK Review of target market

4. ICE BREAKER! ‘WE CAN DO IT’ GROUPS

5. ‘WE CAN DO IT’ GROUPS – the formula:
Small groups meeting face to face once a week outside of the classroom and contributing as a group within the classroom
1 person presenting a challenge/issue relating to their chosen business idea to the rest of the group
Group respond with open ended questions only
Group encourage the presenter of the challenge to explore issues further by asking probing probing/further open ended questions
Group encourage presenter of the challenge to refocus if the conversation digresses and moves away from the initial challenge
No solutions/suggestions are offered by the rest of the group
Intention: The person presenting the problem will leave with a clearer idea of what they need to do to work towards solving/facing their challenge, ultimately enabling them to generate their own solutions

6. GROUP AGREEMENT FOR SUCCESSFUL LEARNING (generated during session 1)

7. GROUP AGREEMENT FOR SUCCESSFUL LEARNING : Generated during week 1 - to include:
Attend all sessions on time
If running late, inform Tree Shepherd office
If unable to attend or leaving early, make arrangements with class colleagues to collect homework/handouts and/or access them online
Contribute
Complete homework tasks
Respect others
Eat outside of classroom, except during designated breaktimes
Keep learning area clean and tidy
Observe health and safety and other
TS/venue policies and procedures

8. FOCUS FOR TODAY Introduction to Business Planning Target Market
Business Mechanics; key resources needed to run a business

9. TARGET MARKET

10. TARGET MARKET
“A specific group of consumers at which a business aims its products/services and its marketing efforts.”

11. IDENTIFYING YOUR TARGET MARKET
Who are they?
What do they look like?
My motivation (to sell)?
My market’s motivation (to buy)?

12. METHODS FOR RESEARCHING YOUR TARGET MARKET
Questionnaire
Face-to-face
Observation
Social media
Complaints
Competitor analysis
Trade associations
Demographic data
Business groups/development agencies
Test trade

13. THE MECHANICS OF BUSINESS

14. MECHANICS OF BUSINESS TARGET MARKET PROCESS INPUTS SHOP STALL WEBSITE
TELEPHONE
HOME DELIVERY
BIZ DELIVERY
MANUFACTURE
DELIVERY
DISPLAY
PACKAGING
SERVICE
PLANNING
TIME/EXPERTISE
SKILLS
MATERIALS
TOOLS
PRODUCTS
SPACE

15. BUSINESS PLAN

16. QUOTES OF THE WEEK
“A good plan is like a road map: It shows the final destination and usually the best way to get there” – John Argenti “Fail to plan, plan to fail….”

17. BUSINESS PLAN
A document that is designed to provide information about a business (usually) to persuade a financial backer to invest in a business.
Can also be used internally to:
clarify objectives
provide a sense of direction, purpose and urgency
plan all aspects and ensure that nothing is overlooked
provide a checklist to help run and control the business
monitor progress and success
improve performance
allocate responsibility
better control, co-ordination and greater consistency
Failing to plan makes a business reactive, vulnerable to threats and closed to
opportunities.

18. WHAT SHOULD A BUSINESS PLAN CONTAIN?
YOUR MECHANICS
What will you be doing? (product/service)
How will you deliver to the market?
YOUR MARKET
Who are your customers?
What are they like?
Compare your offer to the competition – what is your USP?
How will you get, keep and grow customers?
KEY RESOURCES/PARTNERS
What people or equipment do you use/need to get started?
Who will you need to work with?
THE FINANCE
Cost Structure: what are your most important costs?
Start up Capital & Revenue Streams: How are you going to make money?
Why are YOU special?

19. Optional link – ‘turning anxiety into excitement’
THE ELEVATOR PITCH
Optional link – ‘turning anxiety into excitement’
excitement/?utm_source=eb

20. THE ELEVATOR PITCH
A brief persuasive speech to create interest in your business.
Should be: interesting, memorable and to the point.
Motivation – my vision and personal driver.
Market – my customers.
Mechanics – what and how I deliver to my customers.

21. BUSINESS MECHANICS ‘WE CAN DO IT’ EXERCISE

22. HOMEWORK Individual homework 1 – Completion of mechanics section of business plan 2 – Name 5 potential competitors: Why do you think they are competitors? What do they offer? What aspects do they emphasise? Are they selling to your target market? Group homework: 3 – ‘We Can Do It Group’ plan

23. REVIEW OF DAY

24. SESSION EVALUATIONS
LIKE/WISH LIST

25. FOCUS FOR NEXT WEEK
Understanding your target customer and selling to meet their needs
Building networks
Pricing your product/service

26. Feedback Link