2. Content The Event Media Plan The Schedule Sponsorships Contact

3. The Event Content

4. The Event BFW-World Tour BFW World Tour is an Event conceived to Promote Indian Fashion at various Indian Fashion Friendly Locations The World over. Starting with Bangkok in the Month of March 2013 and moving on to Dubai in March 2014 and London in March 2015… BFW World Tour, an annual event will create a Buzz in India offering Opportunities to End users to Win a Week of High Fashion at Various International Locations the world over. World Tour – Week of High Fashion is a Pan India Promotional Campaign helping Our Associates Drive Interest in their Products / Services. Content

5. The Event BFW-World Tour World Tour – Week of High Fashion at Bangkok is an All India Promotional Event with an offering for End Users to get an Opportunity to WIN a Week of High Fashion at Bangkok. Taking the End user to Bangkok for a High Fashion Event i.e. Bangalore Fashion Week – World Tour – Bangkok Edition, where Fashion Designers from Across India and Thailand will be showcasing. With a Nation Wide Promotional Campaign along with High Fashion Lifestyle Parties at Bangalore, Mumbai and Delhi it is sure to create a Buzz across India not only for the Event but also for Associates of the Event. The Campaign will include Billboards, Press Ads, TV Commercials, Radio Promotions, OOH Media, etc. Content

6. Media Plan Content

7. The Event Media Plan The Media Plan for BFW-World will Include the following in India - Press Ads Press Conference PR Exercise Billboards Out Of Home Media Ads Pre Event Promotions Television Ads Pub Promotions eMail Campaign Radio Promotions Promotion on Leading Web Portals Content

8. Target Media List India Print : Times of India, Deccan Hearald, City Mirrors, DNA, Deccan Chronicle, MID Day, The Hindu, Indian Express, Hindustan Times, Local Vernaculars, etc. Electronic : NDTV, CNN IBN, Headlines Today, Aajtak, News24, Sahara TV, News 9, etc. Wire Agencies : PTI, UNI, KPN, BNN, etc. Content

9. Media Targeted at India GQ Vogue Harpers Bazaar Cosmopolitan Elle FHM Marie Claire People Grazia Hindustan Times (Delhi Reporter) DNA (Bombay Reporter) Midday (Bombay Reporter) The Telegraph Statesman Content

10. The Schedule Content

11. The Event Schedule Promotional Campaign Thru November – December – January Life Style Parties at Bangalore, Mumbai and Delhi – February BFW-World Tour at Bangkok – March 2013 Content

12. Sponsorships Content

13. The Event Sponsorship Options Presenting Sponsor Associate Sponsor Powered By Sponsor Party Partner Event Partners Continued… Content

14. The Presenting Sponsor Presents the Event World Tour – Week of High Fashion at Bangkok The Event will be Called PS World Tour – Week of High Fashion. The Presenting Sponsor Logo is Integrated into the event Composite Logo i.e. above the World Tour Logo. All Media Communications will be referred as PS World Tour. Presenting Sponsor Content

15. The Associate Sponsor Presents the Event World Tour – Week of High Fashion at Bangkok along with the Presenting Sponsor The Event will be Called PS World Tour – Week of High Fashion with AS. The Associate Sponsor Logo is Integrated into the events Composite Logo i.e. Below the World Tour Logo. All Media Communications will be referred as PS World Tour with AS. Associate Sponsor Content

16. The three High Fashion Lifestyle Parties of World Tour will be hosted by The Party Partner at Bangalore, Mumbai and Delhi All Event Collaterals will include the Logo of the Sponsor. The Parties will be hosted by the Sponsor All Parties will be called PP Parties 3 Party Partner Content

17. Event Partners associate with the event as partners that get association benefit such as follows - Inclusion of Logo as Event Partner in all communications which include Press Ads, Hoardings, Digital Screens, Invites, Posters, Fliers, BFW – World Tour Fashion Event Backdrops, PR Walls, etc. Event Partners Content

18. Dream Merchants Events & Entertainment Group HO 1/1, Bore Bank Road, Benson Town, Bangalore – 560 046 Ph : 91-80- 42048571 / 764 / 765 / 270 http://www.BangaloreFashionWeek.in sales@BangaloreFashionWeek.in Branches Thailand - Bangkok: +66-21055718 United Kingdom - London: +44-2035149278 Contacts – Feroz Khan (+919900506937) Sajad Mahajan (+919611105297) Dream Merchants (1994-2012) All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited. Usage of this PPT is subject to terms and conditions. Content