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AGENCY AWARD ENTRY TEMPLATE
Inclusion Awards Submission Deadline April 29, 2016
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Inclusion Awards Introduction
The IPG Inclusion Awards were established to recognize agencies and individuals who are making a real difference by “walking the talk” on diversity and inclusion. Entries are judged on the basis of submissions that meet presentation requirements and demonstrate measurable achievements and tangible results for activities that occurred during calendar year 2015. MERGE is a consortium of employees and Business Resource Groups (BRGs) from IPG agency and corporate organizations who are committed to ensuring that all IPG companies are recognized as industry leaders for diversity and inclusion. MERGE members include the Asian Heritage Group (AHG), the Black Employee Network (BEN), IPGLBT, the Hispanic-Latino Heritage Group (SOMOS) and the Women’s Leadership Network (WLN).
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Deadlines Entry Applications due Friday, April 29, 2016
please submit this completed application template by COB to Winners will be notified during the week of June 1, 2016 Inclusion Awards Ceremony will be held August 2, 2016 Webcast live from New York City from 3-5 PM For additional information or questions please contact Teresa Woodall at (212)
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Key Reminders This year we are giving all award-winning entries the option to show 1 video of their award-winning campaign as part of their 3 minute acceptance speeches. Videos must not be longer than 2 minutes Videos must be formatted at 720p in either .mp4 or .avi format Total time allotment including videos and remarks is 3 minutes There will be strict adherence to award descriptions when selecting the winners
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Agency Award Entry Instructions
The submission format has been selected to streamline and facilitate the judging and voting that must take place across several geographies Please use this PowerPoint as a template for your entries for individual award categories; there is a separate template for organization submissions which is also attached A separate submission is required for each award category Please limit your submission to a maximum of 7 slides including the title slide Videos and photos are not required; If your agency wishes to submit a video it should be no longer than 2 minutes and should be provided via embedded link on a “Supporting Information” slide
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Agency Award Categories
Community Partnership Award: Recognizes an agency for its commitment to diversity and inclusion through collaboration and partnerships with organizations specifically serving diverse groups Supplier Diversity Initiative: Recognizes an agency for its partnerships and purchasing with businesses owned by women, minorities, veterans, LGBT individuals and/or those with disabilities Inclusive Talent Cultivation: Recognizes an agency that successfully recruits and hires diverse talent at all levels as demonstrated by data Communication and Education Initiative: Recognizes an agency that has undertaken substantial efforts to communicate specific diversity and inclusion themes and/or to provide effective D+I training/education to a large number of employees
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Agency Award Categories
Most Effective Diverse Consumer Insights: Recognizes the agency that conducts primary research for insights for one or more diverse consumer groups and demonstrates the most effective business results based on those insights Agency Champion of Inclusion: Recognizes an agency and its leadership for overall efforts to foster a diverse and inclusive workplace - efforts should be specifically aimed a diversity and inclusion; A special award is presented to the Chief Diversity Officer/leader for that agency Inclusive Marketing Initiative of the Year: Recognizes an agency that has produced an inclusive campaign that demonstrates a deep understanding of a specific diverse or multicultural consumer group Multicultural Agency/Practice of the Year: Recognizes an agency or practice that has achieved significant growth and, on behalf of client brands established a stronghold in an emerging multi cultural market as demonstrated by data
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Judging and Selection Process
MERGE organization co-chairs/project leaders and IPG Diversity + Inclusion staff serve as judges The judges will review slides and supporting information such as data, charts, graphs, testimonials, photos, videos, news clippings, awards, etc. Submissions are grouped into award categories; they are scored numerically by each judge Tangible results are weighted most heavily (for most categories)
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Judging and Selection Process
Submissions must reflect award category descriptions, including provision of data as required, or they will be disqualified Submissions should describe programs, activities and results specifically aimed at diversity and inclusion.
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Agency Awards Title Page
Inclusion Awards Category Submitted By: Name, Title, Date Agency Logo Goes Here
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Overview Please provide a brief summary your initiative or activity and results that can be used in the program journal and press releases if your submission wins an award This summary should be in the form of a few paragraphs, limited to 300 words Agency Logo Goes Here
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Objectives Briefly describe the purpose(s) of the initiative or activity Agency Logo Goes Here
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Initiatives/Activities
Briefly describe the initiatives/activities that were implemented to achieve desired objectives Agency Logo Goes Here
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Results Briefly describe results or outcomes Agency Logo Goes Here
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Supporting Information (1)
Several types of supporting material may be presented on the last two slides Data, charts, graphs Photos Testimonial quotes Samples of news clippings Awards Video (2 minutes max; provide link) Agency Logo Goes Here Please Note: Materials provided may be used in the presentation at the Inclusion Awards.
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Supporting Information (2)
Several types of supporting material may be presented on the last two slides Data, charts, graphs Photos Testimonial quotes Samples of news clippings Awards Video (2 minutes max; provide link) Agency Logo Goes Here Please Note: Materials provided may be used in the presentation at the Inclusion Awards.
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