1. http://www.13abc.com WTVG Toledo
AUDIENCE PROFILE
Total TO Adults
Visited 13abc.com in past month
Age
Monthly Unique Users (Cume): 92,688
Equivalent Rating (People 2+): 8.7
Men: 31.1%
Women: 68.9%
Registered Users: 33,473
Newsletter Subs: 23,046
Index
30.2%
18-34
34.6%
115
Source: HitBox 2002; Nielsen 2002
60.8%
18-49
67.7%
111
25-54
56.5%
67.1%
119
55+
30.3%
22.6% 74
Household Income
Education/Occupation
2.5%
Index
159
8.0%
Less than $40,000
26.3%
26.1%
$40,000 - $49,999
$50,000 - $74,999
123
11.8%
$75,000 - $99,999
10.4%
16.6%
$100,000 - $149,999
28.7%
22.8%
$150,000+
8.5%
College Grad+
Professional Specialty
How to read: 16.6% of TO adults are college graduates or more % of TO adults that visited 13abc.com in the past month are college graduates or more. Therefore, TO adults that visited 13abc.com in the past month are 59% more likely to be college graduates or more compared to the average TO adult.
Source: Scarborough Research 2002 Release 2 (Apr-Sep’02)

2. Buying Power Profile & Sponsorships*
Delivers High Concentrations of Prospects for Key Categories
Total TO Adults
Visited 13abc.com in past month
Automotive
Model type of any domestic vehicle
owned or leased: domestic large
11.4%
Index
16.6%
How to read: 11.4% of TO adults owned or leased a domestic large vehicle. 16.6% of TO adults who visited 13abc.com in the past month owned or leased a domestic large vehicle. Therefore, TO adults who visited 13abc.com in the past month are 47% more likely to have owned or leased a domestic large vehicle compared to the average TO adult.
147
Financial
Financial services HH has: IRA
16.6%
20.4%
123
Travel
No. of domestic overnight trips
past year: 10+
8.0%
9.7%
122
Fast Food No. of times eaten at fast food restaurant in past mo.: 10+
26.4%
29.5%
112
Computers
HH plans to upgrade next year: PC hardware (CPU, monitor, etc.)
11.3%
14.8%
131
Entertainment
Usually see a new movie within first
2 weeks of opening
11.7%
19.5%
167
Source: Scarborough Research 2002 Release 2 (Apr-Sep’02)
Sponsorship Opportunities*
Overall site/technology major sponsorship
Accuweather
Our Schools
Entertainment
Websites Mentioned On-Air
Smart Woman (features stories which air on Sunday morning news)
Business Headlines/Stocktracker
Healthbeat
Winning Lottery #'s
Does it Work? (reporter tests product claims which airs Thursdays on 11pm news)
Daily Horoscopes
Sports (within which we could create sponsored pages for any major sport)
News Team Bios
Automotive (room for multiple sponsors)
Live Webcam Page
Contests
Polls
*Check for current avails