1. Utrecht Mobility management package “Focus on the user”
The next step?

2. Presentation title
New SUMP: Utrecht Attractive and Accessible Main choice #1: Focus on the user

3. Action Plan “Focus on the User” Goals: modal shift and safer behaviour

4. Presentation title
Characteristics “Focus on the user”: Client and choice oriented; area oriented; positive; life changing moments

5. Focus on the user: a complete package
Big budget for small period (2 yrs)
Need to get AND show results quickly
Repeat own successes
Copy successes from elsewhere
Explore new areas
Evaluation

6. Examples

7. Question 1: Strategy for a new action plan?
The challenges
Question 1: Strategy for a new action plan?
All targets group with smaller program, or few target groups with a strong program?
Continue only proven successes, keep on exploring new areas (e.g. new segments)?
Duration of the program: approach the same set of target groups during a longer period, or switch from target group to target group?
Take into consideration political support and avoid negative publicity
(E.g.“pampering elderly people, immigrant people etc”; “spending money not wisely”; …)

8. The challenges
Question 2: How to involve 3rd parties as a way to reduce costs and to ensure continuation of the scheme?
How to create a package that eventually can and will be executed more by parties in the cities themselves? (Employers do it, but they earn money by doing it.)
Apart from (start-up) subsidies.
How to get product developers involved without hampering competition (incl state support).

9. Presentation title End