1. PUBLIC RELATIONS 2015-2016 PLAN OF ACTION
Chairman: Lyn Felice Committee Members: Pat Devine & Patti Trippe
The
and the
Lime
Coconut

2. PUBLIC RELATIONS 2015-2016 PLAN OF ACTION
THE AMERICAN LEGION
FAMILY
FROM THE SERVICE OF ONE COMES THE SUPPORT OF MANY

3. PROMOTING THE AUXILIARY AND THE AMERICAN LEGION FAMILY
RAISE AWARENESS TO BUILD BRAND LOYALTY!!

4. PROMOTING A POSITIVE IMAGE
EDUCATE YOUR COMMUNITY “WHO” THE AUXILIARY IS “WHAT” WE DO IN OUR COMMUNITIES “WHY” WE MATTER

5. DISTRIBUTE ALA BROCHURES VOLUNTEER AND PARTICIPATE
HOW DO WE DO THAT?
DISTRIBUTE ALA BROCHURES VOLUNTEER AND PARTICIPATE

6. HOW DO WE DO THAT?
GIVE AN AUXILIARY MAGAZINE GIFT SUBSCRIPTION ORDER A “STEP IT UP, ALA” PUBLIC SERVICE ANNOUNCEMENT DVD

7. HOW DO WE DO THAT?
WEAR THE OFFICIALLY APPROVED EMBLEM PROUDLY HONORING THEIR SERVICE BUTTON

8. BUILDING BRAND LOYALTY
UTILIZE AND PROMOTE

9. REPORTING
MID-YEAR UNIT TO DISTRICT NOVEMBER 15, 2015 DISTRICT TO DEPARTMENT DECEMBER 1, 2015 YEAR-END APRIL 15, 2016 MAY 1, 2016

10. MARIE WEISBROD TROPHY TELEVISION PRESS BOOK MAUDE HOLLOWELL TROPHY
DEPARTMENT AWARDS
MARIE WEISBROD TROPHY TELEVISION PRESS BOOK MAUDE HOLLOWELL TROPHY

11. “SHOUT IT FROM THE TREETOPS” PLAQUE ACCUMULATE YOUR POINTS
CHAIRMAN’S AWARD
“SHOUT IT FROM THE TREETOPS” PLAQUE ACCUMULATE YOUR POINTS

12. LISTED IN THE PLAN OF ACTION
NATIONAL AWARDS
LISTED IN THE PLAN OF ACTION
MUST
INCLUDE THE NATIONAL
AWARD COVER SHEET

13. RESOURCES
Public Relations & Auxiliary Branding Guide Media contacts in local areas

14. REMEMBER………..
FROM THE SERVICE OF ONE COMES THE SUPPORT OF MANY KEEPING THE PROMISE TO SERVE OUR VETERANS

15. ANY QUESTIONS?????