1. PR Higher Apprenticeship
Unit 7
Communicating effectively in public relations

2. PR Higher Apprenticeship
News triggers
Unit 7: Communicating effectively in public relations

3. PR Higher Apprenticeship
Good and bad journalistic styles
Unit 7: Communicating effectively in public relations

4. PR Higher Apprenticeship
The ‘classic’ news story structure
Unit 7: Communicating effectively in public relations

5. PR Higher Apprenticeship
The inverted pyramid
Unit 7: Communicating effectively in public relations

6. PR Higher Apprenticeship
News and feature writing
Unit 7: Communicating effectively in public relations

7. PR Higher Apprenticeship
Feature intros
Unit 7: Communicating effectively in public relations

8. PR Higher Apprenticeship
Things to remember when giving a speech or presentation
Unit 7: Communicating effectively in public relations