1. ServiceNow Story Icons

2. Icon Library
Use the following set of icons to illustrate visual concepts and diagrams.
Take note of the icon labels and only use icons for designated concepts, and use Find on the Home ribbon to search for a particular icon concept.
Choose the color that is most appropriate for your slides.
To change a specific icon to another color, select it then go to the Drawing Tools ribbon, Format tab and select a new “Shape Fill” color. Do not add a Shape Outline.
Icons are Drawing Objects which means they can be scaled to any size. Hold down Shift, then select and drag from any corner to keep the same proportions.

3. Cloud Conversation Icons - Color
SECURITY
CUSTOMER SERVICE IT HR
BUSINESS APPS
*Cloud Conversation Colors (other than Security Green) are not in the theme Color Palette. Please use the swatches above if you’d like to add as a custom fill: Go to Shape Fill/More Fill Colors. Use the eyedropper in the lower left corner on a swatch above to add color to Recent Colors.

4. ServiceNow Story Icons - Grey
Faster to Market
More Transparency
New Experience
Unproductive Employees
High Operating Cost
Slow Resolution time
Request Service
Self-Service
Machine Notifications
Real-Time Source of Truth
Prioritize & Assign
Collaborate
Automated Action/ Switch
Solve Issues
Energized Employees
Game Changing Economics
Higher Service Levels
Single Database
Workflow
Service Catalog
Service Portal
Subscriptions & Notifications
Contextual Collaboration
Predictive Analytics
Knowledge Base
Developer Tools
Multi-Instance
Secure & Complaint
Scalable

5. Nine Customer Conversations – Color
Modernize IT Service Management
Eliminate Service Outages
Manage Cloud Sprawl
Resolve Customer Issues at Lightspeed
Consumerize the Employee Service Experience
Resolve Real Security Threats Fast
Take Control of Your Apps, Projects, and Financials
Optimize Performance with Real-Time Analytics
Build Business Apps at Lightspeed

6. Nine Customer Conversations - Grey
Modernize IT Service Management
Eliminate Service Outages
Manage Cloud Sprawl
Resolve Customer Issues at Lightspeed
Consumerize the Employee Service Experience
Resolve Real Security Threats Fast
Take Control of Your Apps, Projects, and Financials
Optimize Performance with Real-Time Analytics
Build Business Apps at Lightspeed

7. Security: Resolve Real Security Threats Fast!
Integrate Your Security Products
Automatically Prioritize Security
Utilize Threat Intelligence
Determine Response Action
Remediate Threats Fast
Review Post Incident Reports

8. Business Apps: Build Business Applications at Lightspeed
Imagine The Right App For Your Business
Design Workflows To Automate Processes
Build Your App Without Writing Code
Connect Apps, Data, And People
Tap Into Real-time Analytics
Move Your Business Forward At Lightspeed

9. Customer Service: Resolve Customer Issues at Lightspeed
Make It Easy For Customers To Engage
Reduce Case Volume With Self-service
Monitor For Issues, Create Cases Automatically
Assign Tasks Across The Enterprise
Fix Issues To Prevent Future Calls

10. HR: Consumerize the Employee Service Experience
Provide Instant Answers To Questions
Allow Employees To Request Any HR Service
Automatically Route Cases To The Right People
Orchestrate Action Across Multiple Departments
Provide A Consumer-like Service Experience

11. IT: Eliminate Service Outages
Map Business Services to Infrastructure
Keep Service Maps Current
Ingest Events from Across the IT Landscape
Prioritize Issues and Automate Fixes
Gain Visibility into Business Service Health

12. Industry Icons 1 – Grey = Need Solutions Show Platform Products Tell
Tools / Remediation
Support / HR
Analytics
Request
Differentiation
New
Insert Description
Optimization
Workflow
Service Catalog
Knowledge Base
Multi-instance
Scalable
Security Incident Response
Vulnerability Response
Automation & Orchestration
More Transparency
New Experience
Unproductive Employees
High Operating Cost
Slow Resolution Time
Energized Employees
Game Changing Economics
Higher Service Levels
Single Platform
ITOM
ITBM
Orchestration
HW Assest
Number 1
Bull’s Eye
Fast
Collaboration
Cost
Announce
Negotiate
Automated Action / Switch
Product
Every Role

13. Industry Icons 2 – Grey = IT Discovery Knowledge Security Path Demo
Customer Service
Business Apps
Threat Intelligence
Deep IT Integration
Insert Description
Normalization
Security Checked
Single Database
Service Portal
Subscription & Notification
Contextual Collaboration
Roadshow
Marque Events
Faster to Market
Portal
ITSM
Workflow & Automation
Request Service
Secure & Compliant
No Visibility
No Revenue
Tasks
Cloud
Self-Serve
Real-Time Source of Truth
Machine Notifications
Prioritize & Assign
Collaborate
Solve Issues
Cloud Sprawl
IT Service Management
Service Experience
Resolve Real Security Threats Fast
Performance Analytics
Leadership

14. Industry Icons 3 – Grey = = = Map Business Services to Infrastructure
Keep Service Maps Current
Ingest Events from Across the IT Landscape
Prioritize Issues and Automate Fixes
Gain Visibility into Business Service Health
Engaging Content
Account Targeting
Solutions With Partners
Consulting Services
Optimization Services
Education Services
Implementation Services
Learning Library
Every Product
Every Role