1. Communication and outreach
Start-up meeting, NMBU Campus Ås 15. September, 2016 Liv Røhnebæk Bjergene
BIOTOUR, Communication and outreach

2. Mandate for outreach and communication
During the start-up phase of the project:
To outline outreach and communication activities for external and internal communication.
BIOTOUR, Communication and outreach

3. BIOTOURs plan for communication
Two communication levels:
Information
Aim: To make the program visible and demonstrate research based information to a wide audience defined as BIOTOUR’s target audience.
Dialogue and relationship building
Aim: To provide more in-depth knowledge of the research area and create arenas for dialogue and exchange of information.
BIOTOUR, Communication and outreach

4. BIOTOURs target groups for communication activities
Information:
Policy makers
The general public
Journalists
Recreation organizations
Environmental organizations
Tourism organizations
Education instiutions within tourism, environment, business development and innovation
Researchers
BIOTOUR, Communication and outreach

5. Dialogue and relationship building: BIOTOURs reference group
BIOTOURs steering group
The Research Council of Norway
Relevant regional and local tourism initiatives
Initiatives related to BIOTOURs research case areas
Norwegian and international researchers within tourism and nature based tourism
Municipalities
Counties
BIOTOUR, Communication and outreach

6. Aims for communication
Overall communication goal for BIOTOUR: There is an increased interest for tourism and nature based tourism. BIOTOURs role is to demonstrate research based information on tourism in the new bioeconomy. Goal for external communication after one year: To make the programme and its mission known To demonstrate BIOTOURs competence on tourism and nature based tourism
BIOTOUR, Communication and outreach

7. External aims for communication
Goals for external communication after one year:
The programme and its mission known
To demonstrate BIOTOURs competence
Goals for external communication after two years:
Communication contributes to the recognition of BIOTOUR
BIOTOUR is considered an important basis for research based information on nature based tourism
BIOTOURs research knowledge is easy accessible and adopted to target groups and channels for distribution
BIOTOURs target groups experience a close dialogue
To make the programme and its mission known
To demonstrate BIOTOURs competence on tourism and nature based tourism
BIOTOUR, Communication and outreach

8. Aims for internal communication after one year:
BIOTOURs partners and administration learn to know each other
Establish structures and routines for internal communication.
Awareness rising of the importance to integrate communication on a daily basis.
Aims for internal communication after two years:
BITOTOURs programme partners should feel well informed and included, creating a feeling of togetherness and loyalty.
All programme partners should feel competent in their communication of research results to the various target groups and different channels for communication.
Well informed of tourism in general, BIOTOURs research activities, methods and results in particular.
BIOTOUR, Communication and outreach

9. Communications Action Plan
1. Graphical profile, BIOTOURs logo
BIOTOUR, Communication and outreach

10. 2.
BIOTOUR, Communication and outreach

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13. BIOTOUR, Communication and outreach

14. Further communications actions:
Electronic newsletters (2-4 per year)
Status: To be started end of 2016
Power point presenting BIOTOUR
Status: Finished
Web site in English. Target group: Researchers
Status: To be launched in the beginning of 2017
Popular science articles
Status: Minimum 12 articles during the project. So far: 3.
Social media: Facebook and blog
Status: So far not established. To be considered
BIOTOUR, Communication and outreach

15. For more information: