1. Rhetorical Appeals:
The Art of Persuasion

2. Rhetoric is the art of persuasion.
There are three appeals used to persuade:

3. 1. Logos An argument based on facts, evidence, and reason
Appeals to a reader’s sense of what is logical

4. 2. Ethos An argument based on ethics (credibility).
The writer or speaker presents him or herself as credible, trustworthy, ethical, or honest.

5. 3. Pathos
An argument that appeals to the audience’s emotions and feelings.

6. An effective argument uses all 3 appeals.

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8. Advertisement #2

9. Advertisement #3

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12. Commercial #3
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13. Bonus Commercial
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14. Assignment
On the back of your Rhetoric appeals notes, write a short argument about the following topics using ALL THREE APPEALS (this is just practice so for logos and ethos, you can be creative and make it up, but in a real argument you have to use FACTUAL INFORMATION).
Why people like to watch cat videos.
What your dog is really thinking.
Where all the mismatched socks go.