1. BUILDING A CULTURE OF INNOVATION: Process or People?

2. Snap-on A Leader From the Start in Meeting Customer’s Needs
Innovative product idea gave company its start in 1920 (sockets) “ Five does the work of 50”
Pioneered direct-to-mechanic sales and financing
Still driving growth through innovation today… Launched Innovation Works (Innovation Center) in 2009.

3. A variety of global brands, serving a broad range of customers

5. Snap-on Value Creation Principles We Apply To Create Value
Principles and Processes We Apply To Create Value
Snap-on Value Creation Principles We Apply To Create Value
Safety
Quality
Customer Connection
Innovation
Rapid Continuous Improvement

6. Driving Innovation through Customer Connection
Engage associates across the organization to identify customer insights 6

7. CREATE A DIVERSE INNOVATION TEAM
Leverage individuals across the organization (not just those working in innovation!)
Key Traits:
Deep expertise … in something
Extremely curious
High level of empathy
Creative
Risk-takers
Diverse interests
Ability to synthesize complicated information
Story tellers

8. Building a Culture of Innovation
Be Able to Tell a Great Story
Have Empathy
Be Customer Centric – Listen and Observe
Get Out and Explore
Have a Learning Agenda

10. Getting to Great Ideas – Tell A Story!
Strategy – define your innovation sandbox
Deep Dive – customer connection, competitive analysis, market, etc.
Voice of the Customer: user observations
(what you saw, what you heard)
Customer Insights (AHA’s)
Opportunity Areas
IDEAS

11. Secrets of Great Story Telling
Get out and do things! Very few great stories come from sitting at your desk.
Observe! Pay Attention! You have to see interesting events happen to have something interesting to talk about.
Have Empathy! Stories are much better when you empathize with the main characters. What is the insight?
Keep it Simple! Keep it Short! Forget about the extraneous details that are not pertinent to the tale.
Have a Punch Line! What is the so what? In the world of business and innovation, what is the implication?

12. 100 Calorie Packs

13. Building a Culture of Innovation
Have Empathy
Walk a mile in the shoes of your customer
Make it a multi-sensory experience
Listen and Observe

14. Secluded Shops of Dirt and Darkness

15. Building a Culture of Innovation
Be Customer Centric
Listen
Observe
Ask great questions (but Listen!)

16. Tropicana Packaging
What defines Fresh?

17. 2% MILK REDUCED FAT CHEESE
2% Milk Cheese
WellBrook Farms Cheese with yogurt
FULL FAT DAIRY
2% MILK REDUCED FAT CHEESE

18. Building a Culture of Innovation
Get Out and Explore
Get out of the office!
Allow for Serendipity (let chance happen, take time to think – doodle, play)
Look for the unusual and the unexpected

19. Wind Tower Hatch

20. Wind Tower Hatch

21. Wind Tower Hatch

22. Building a Culture of Innovation
Have a Learning Agenda
Create a diverse innovation team
Be a life long learner
Foster Curiosity

23. Young Technicians: Extreme Faceshields

24. Brand: Tatoos

25. Brand: Tatoos

26. Brand: Tatoos