1. Dissemination in Science – ELI Perspective Irina Ghinet – ELI-NP Romania
How to edit the title slide
Upper area: Title of your talk, max. 2 rows of the defined size (36 pt)
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2. «Innovation Potential of Advanced Laser Lights» workshop
About ELI-NP
ELI will be an international
Laser research infrastructure pursuing unique
Science and research applications for
international users.
ELI will be implemented as a distributed
research infrastructure based on 3 specialised
and complementary facilities located in
Romania, the Czech Republic and Hungary
ELI-NP is located in Magurele
(near Bucharest)
ELI-NP is a complex facility which will host two machines of high performances:
A very high intensity laser system consisting of two 10 PW lasers
A very intense brilliant γ beam
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

3. «Innovation Potential of Advanced Laser Lights» workshop
ELI Timeline
The Implementation Phase of the first three pillars, proceeding in parallel in Romania, the Czech Republic and Hungary started in 2011 and is expected to be completed in 2017.
ELI's Operation Phase is expected to start in 2018.
The three pillars will be operated and governed by a newly established European Research Infrastructure Consortium, ERIC, composed of interested member countries.
ELI will operate as an international laser user facility, open to access by an international user community.
Before you start editing the slides of your talk change to the Master Slide view:
Menu button “View” > Slide Master:
Edit the following items:
1. On the Title slide (second master slide)
a) Click to add title of your talk
b) Click to add subtitle (conference, location, name of the speaker, date)
2. On the Slide Master (first master slide)
a) The 1st row in the violet header: Delete the existent text and write the title of your talk into this text field b) The 2 rows in the footer area: Delete the text and write the information regarding your talk (same as on the Title Slide) into this text field.
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«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

4. Why Public Dissemination of Science Matters?*
Thank your funders
Inspire critical thinking
Stem the flow of bad information
*David M. Eagleman, Journal of Neuroscience, 24 July 2013
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

5. Why Public Dissemination of Science Matters?
Inform public policy
Clarify what science is and is not
Share the raw beauty of the scientific pursuit
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

6. PUBLIC DISSEMINATION IN SCIENCE
Different audiences to engage: government, the international scientific community, the industry, the ELI community
The media and influencers are crucial intermediaries in reaching all audiences
Different key messages
Different communication channels
Developing specific messaging
Dissemination is sharing information to the right people, at the right time
and engaging people in your activities.
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

7. Dissemination Goals and Project Goals
Dissemination activities are useful and effective when they are articulated, from the outset, in a communication strategy, to the objectives of the project so that they ultimately become communication goals.
They should be implemented within the strategy and communication plan through specific tools.
So, the purpose of dissemination is to support and facilitate the achievement of the project objectives.
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

8. Audiences and Drivers in dissemination to ELI*
Governments and policy-makers: Scientific excellence, Economic and social impact, Return on investment, Job creation
National and international scientifc community: Influence on global scientifc agenda, Peer recognition, Funding, Belonging to a network of shared interests
Media and infuencers: Frontier science,Cutting-edge technology, Public interest, Authoritative source
Local community: Economic benefit Tourism
General Public: Curiosity Impact Wonder Knowledge for empowerment
Industry: Innovation, Knowledge transfer, Recruitment, Job creation, Return on investment Collaboration
Before you start editing the slides of your talk change to the Master Slide view:
Menu button “View” > Slide Master:
Edit the following items:
1. On the Title slide (second master slide)
a) Click to add title of your talk
b) Click to add subtitle (conference, location, name of the speaker, date)
2. On the Slide Master (first master slide)
a) The 1st row in the violet header: Delete the existent text and write the title of your talk into this text field b) The 2 rows in the footer area: Delete the text and write the information regarding your talk (same as on the Title Slide) into this text field.
Close Master View
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

9. «Innovation Potential of Advanced Laser Lights» workshop
What are the tools...?
Organization of Events / Conferences, workshops, seminars on a set theme
Organization of Q & A press meetings
Media Relations – articles, TV appearances (according to a media plan)
Monthly monitoring of occurrences (with negative tone, neutral, positive)
Press releases especially during the ELI-NP events, incorporating the agenda of ELI events into the communication agenda (as milestones)
Multichannel social media campaigns (Facebook, LinkedIn…)
Video (on an editorial plan)
Content for the site (with an editorial plan)
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

10. Goal: Technolgy Transfer. What drivers?
Governments and policy-makers: Scientific excellence, Economic and social impact, Return on investment, Job creation
National and international scientifc community: Influence on global scientifc agenda, Peer recognition, Funding, Belonging to a network of shared interests
Media and infuencers: Frontier science,Cutting-edge technology, Public interest, Authoritative source
Local community: Economic benefit Tourism
General Public: Curiosity Impact Wonder Knowledge for empowerment
Industry: Innovation, Knowledge transfer, Technology Transfer, Recruitment, Job creation, Return on investment, Collaboration
Before you start editing the slides of your talk change to the Master Slide view:
Menu button “View” > Slide Master:
Edit the following items:
1. On the Title slide (second master slide)
a) Click to add title of your talk
b) Click to add subtitle (conference, location, name of the speaker, date)
2. On the Slide Master (first master slide)
a) The 1st row in the violet header: Delete the existent text and write the title of your talk into this text field b) The 2 rows in the footer area: Delete the text and write the information regarding your talk (same as on the Title Slide) into this text field.
Close Master View
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

11. Obstacles in the RIs – Industry collaboration
THE RIs perspective (1):
1. „Companies are not familiar with the research steps, the timescale of research activities and the related costs”;
2. „The timescale of a research project implemented with companies funded by public funds is not adapted to the needs of the companies (project evaluation period and duration of contract negociation are too long and companies lose their interest in participation in such collaboration”;
3. Researchers are not familiar with the evaluation of production costs, feasability studies and other financial related aspects which are crucial when it comes to technological transfer.
*The result of questionaires into the RI2 Integrate Project that aims to improve the framework conditions for innovation that exploit the economic development potential and to better the integration of the operation of the EU’s excellent R&D Infrastructure investment projects.
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

12. Obstacles – The RI perspectives*:
4. Companies are generally interested in obtaining a solution which only needs to be implemented into their production, while up-scaling it is not always obvious and requires additional research and funding
5. Low interest of the national SMEs* (large companies not interested at all) to develop novel innovative products in cooperation with research entities or for technological transfer
*small-medium sized companies
THE RIs perspective (2):
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

13. Obstacles in the RIs – Industry collaboration
The Industry perspective:
1. Time and financing (time to long to enter to the market and funding not enough);
2. Potential doubtful quality;
3. High costs, including for services;
4. Long duration of research activities;
5. Skilled personnel too dificult to find;
6. Not enough developed competencies in the industry;
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

14. Obstacles in the RIs – Industry collaboration
The Intermediares and NGO’s perspective:
1. Bureaucracy
2. Unpredictable funding
3. Low institutional collaboration;
4. Low flexibility including in communication
5. Reluctance to more open collaboration;
6. Frequent changes in procedures;
7. More anf more complicated access to funding;
8. Some national research funding schemes not equally available for NGOs;
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

15. Obstacles in the RIs – Industry collaboration
Some conclusions…
1. Weak political and administrative management: bureaucracy, frequent changes in procedures, unpredictable funding in time, continuity and volume, slow institutional collaboration, unadequated funding shemes for customer needs;
2. Not taking enough into consideration the partners' needs and possibilities: see point 1, 2 and 3 plus the lack of real knowledge of collaboration actors on procedures, reglementation and specificities in research, education, administration, management and economy;
Limited flexibility due to a culture of corectly spending vis a vis an approach on result usefulness oriented spending;
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

16. «Innovation Potential of Advanced Laser Lights» workshop
Solutions?
RIs could be more pro active in valorization of their knowledge capital and their research results and more involved in their relation with society and particular with industry and regional development.
Research should implement many steps to come closer to industry but this is not possible if the political decision makers are not aware that without:
high quality and skilled human resources,
an adequate, predictable public funding in time, continuity and volume,
adequate instruments as for instance pilot lines for small scale production,
a professional management trained in high competition environment
a real effective and fruitful colaboration research - industry-society
A BETTER COMMUNICATION OF MORE APPROPRIATE KEY MESSAGES
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

17. Communication could be a key!
The Ris could be:
1. more proactive towards valorization of their knowledge capital and of the results of their research
and
2. more involved in their relation with society in particular with industry and in the regional development
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

18. Major Themes ELI-NP in the media
Temporal placement of the project by informing the public about its phases
Recruitment
Excellence in science
Project of major national importance
Technological transfer
International visibility
The applicability of experiments in the life sciences (medicine)
The use of the project to increase the viyivity and the poitives of politicians (prime minister, party president, principesa Maria)
Conclusion:
Excellent media coverage ELI-NP is friendly to the press
Great expectations from the project
Before you start editing the slides of your talk change to the Master Slide view:
Menu button “View” > Slide Master:
Edit the following items:
1. On the Title slide (second master slide)
a) Click to add title of your talk
b) Click to add subtitle (conference, location, name of the speaker, date)
2. On the Slide Master (first master slide)
a) The 1st row in the violet header: Delete the existent text and write the title of your talk into this text field b) The 2 rows in the footer area: Delete the text and write the information regarding your talk (same as on the Title Slide) into this text field.
Close Master View
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

19. Highlihts of ELI-NP in the media
ELI-NP Project Director: The Maggler's most powerful laser in the world is almost complete. In April tests begin, which will last for two years (April 2017)
How did ELI-NP recruit experts for the Magurele-based laser project? Exclusive interview with Nicolae Zamfir (May 2017)
ELI-NP, Science at Extreme Performance - Interview with Alexandru Boianu (June 2017)
The Magurele cluster speeds up the business around ELI-NP November 2016
Why ELI - NP could be the "Experiment to Change Romania" April 2016
ELI-NP project in Magurele - central element of Romania's pavilion at Expo Astana 2017
Bogdan Diaconescu, researcher at ELI - NP, the most powerful laser in the world: "We have the desire to overcome cancers"
Magurele - Romania: thousands of applications for 200 researcher positions. Land of light without paved roads
The project in Romania that gathers "brains" from around the world. Target: Nobel Prize
Visiting the most powerful laser in the world
Keys from Magurele for the gates of the Universe
Princess Maria at the Institute of Physics and Nuclear Engineering
Tudose: We are preparing to develop the Laser Valley area with the Magurele laser. It will be a mini-city, the investment will be around 15 billion Euros
The laser from Magurele or how we will become the NUCLEAR WASTE GROWTH of the world in 2017
The stream is out of reach! Local people in Magurele started stealing the laser 
Before you start editing the slides of your talk change to the Master Slide view:
Menu button “View” > Slide Master:
Edit the following items:
1. On the Title slide (second master slide)
a) Click to add title of your talk
b) Click to add subtitle (conference, location, name of the speaker, date)
2. On the Slide Master (first master slide)
a) The 1st row in the violet header: Delete the existent text and write the title of your talk into this text field b) The 2 rows in the footer area: Delete the text and write the information regarding your talk (same as on the Title Slide) into this text field.
Close Master View
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

20. Communication can be a key
Communication can be a key that must and should be used to achieve ELI objectives by thinking and creating the right key messages that reach the good audience before they are disseminated in the public space.
The process of finding the right key messages is also a way to find solutions
Once defined, the key messages can be multiplied on different channels
«Innovation Potential of Advanced Laser Lights» workshop
Sitges, 14-15/11/2017

21. Thank you for your attention!
How to edit the title slide
Upper area: Title of your talk, max. 2 rows of the defined size (36 pt)
Lower area (subtitle): your name and affiliation, max. 1 rows of the defined size (28 pt)