1. PERCEPTION & It’s Pitfalls!
Session 10
PERCEPTION & It’s Pitfalls!

2. WHAT IS PERCEPTION? Half empty…! Half full…! Glass changed…!
It’s half anyway…!
It’s full anyway…!

3. WHAT IS PERCEPTION?
Lets watch few videos…!

4. That's why its popular that... “BEAUTY LIES IN THE EYES OF BEHOLDER”
WHAT IS PERCEPTION?
A process by which individuals organize and interpret their sensory impressions in order to give/derive meaning to/from their environment.
People’s behavior is based on their perception of what reality is and
Not on reality itself.
The world as it is perceived is the world that becomes behaviorally important.
That's why its popular that...
“BEAUTY LIES IN THE EYES OF BEHOLDER”

5. PITFALLS - ERRORS IN PERCEPTION
Selective Perception
Selectively interpreting what we see
On the basis of our interests, background, experience, and attitudes
Halo Effect
Drawing a general impression about an individual
On the basis of a single characteristic
Contrast Effects
Evaluation of a person’s characteristics affected by comparisons with others
Ranking higher or lower
Stereotyping
Judging a person by the group one belongs to
Often useful, but may not always be true