1. Fourth lecture in the series ‘Global Values in a Changing World- Synergy of State and Society in a Globalized World’
Lecture and Discussion:
Social responsibility in a context of change: From corporate and organizational to networks, markets and territories
Monday 17 January 2011
Patricia Almeida Ashley Prince Claus Chair in Development and Equity – 2009/2011
International Institute of Social Studies - Erasmus University Rotterdam

2. Topics
A perspective from a social responsibility researcher in civic driven action in Brazil: the case of São Joao del Rey – Ecocidades Project (Proext Mec/Cidades – 2007/2009)
From academia to government, business and civil society agents
Some next steps in social responsibility movement: from corporate and organizational to networks, markets and territories

3. The Case of São João del Rey Ecocidades Project

4. São João del Rey, Minas Gerais, Brasil (founded in 1709; pop. 85000)

6. Important: During the Winter
Lenheiro River

7. Lenheiro river in the Summer

8. Córrego do Lenheiro after each “Summer Rain”

9. Córrego do Lenheiro – Upstream the center of São João del Rey
Fonte: Foto da Semana, Jornal Gazeta de São João Del-Rei, 2008

10. Residencial Lenheiros – upstream the Lenheiro river

11. So what can we do as members of an university???
Proext Mec/Cidades – government funding for extension/research projects related to urban development – reais in 2007 ( euros)

14. The question is connecting CSR, culture, politics and local development and equity issues
Social responsibility studies, tools, knowledge was not part of the local culture, public policies, business practices, educational policies
Events, courses, opinion papers, radio inverviews, tv programmes, research papers of a research group were only supported by engaged civil society groups (some), labour unions (some), some business leaders (two), councillors (two of ten), some schools (three)
Not understood by political leaders in the city hall
Not accepted as a transversal concept in curriculum in the university (internal struggle in the department)

15. Some next steps in social responsibility movement

16. Global Agenda: Several CSR Tools, but mainly...
The United Nations Global Compact
The United Nations Principles for Responsible Investment (PRI)
The United Nations Principles for Responsible Management Education (PRME)
OECD Guidelines for Multinational Enterprises
Global Reporting Initiative (GRI)
AA1000 guidelines for stakeholder engagement in management

17. Current state of the art of social responsibility
ISO standard guidance as a meta language for integrating social responsibility tools
A five year process engaging national standards bodies, multi-stakeholder national committees and mirror committees from more than 90 countries
A global consensus on current core themes, principles and issues of social responsibility, which includes legal compliance and voluntary actions
It considers relational governance of stakeholders (not only shareholders)
It is not only a matter of ‘business’ but ‘organizational’ social responsibility (private, public and non-profit organizations)

18. Organizational Principles and Themes of Social Responsibility - ISO 26000
Values
Accountability
Transparency
Ethical behaviour
Respect for stakeholders’ interests
Respect for the rule of law
Respect for international norms of behaviour
Respect for human rights
Governance
Human Rights
Labour Practices
The Environment
Fair Operating Practices
Consumer Issues
Community Involvement and Development

19. Possibles Bridging Documents
Principles
e.g. UN Global Compact
Issues
e.g. OECD guidelines
Results
e.g. GRI
Stakeholder Governance
e.g. AA 1000
ISO 26000

20. Next Steps: Multi-actor social responsibilities
Not only corporate and organizational social responsibility
Networks of Values on social responsibility
Networks in Markets: the ethics of care as expression of market value and, thus, risk management considering social, environmental and economic risks of projects, organizations and products
Network in Territories as scopes for multi-actor and multilevel governance of stakeholders´social responsibilities

21. Multilevel Ethical Challenges on Values of Social Responsibility
Legal Compliance
International Law and Regulation
Country, Provincial and Municipal Law and Regulation
Sectoral and Organizational Law and Regulation
Social Expectations
International Standards and Practices
Country, Provincial and Municipal Standards and Practices
Sectoral and Organizational Standards and Practices
Ethical Ideals
International Codes of Principles and Ethics
Country, Provincial and Municipal Codes of Principles and Ethics
Sectoral and Organizational Codes of Principles and Ethics
Level 1
Level 2
Level 3

22. Multi-actor social responsibility in a territorial scope
Sectoral and Organizational
Municipal
Provincial
National
International
UN framework for Human Rights
Remedy
Respect
Protect
State and Government
Science and Knowledges
Media
Capital Investment
Finance
Trade Union
Business Association
Enterprise
Not for Profit and Community-Based

23. Network of social responsibility
Time/Space

24. Final Remarks: Agenda for Research and Policies
Linking multi-actor and multilevel social responsibility to development and equity goals

25. Governance Development Phases for Multiactor and Multilevel Social Responsibility in a Territorial Scope
Phase 1: Political Commitment for Values/Policies Alignment
Phase 2: Values/Policies Alignment Assessment
Phase 3: Values/Policies Alignment Renovation
Phase 4: Values/Policies Alignment Innovation

26. Linking Multiactor and Multilevel Social Responsibility Policies for Development and Equity Outcomes in Territories
UN Millenium Development Goals +
UN Report on Human Development
Outcomes in Territorial Indicators of Development

27. Thank you so much! Contacts: ashley@iss.nl or ecocidades@gmail.com
Ecocidades:
ISS: